Publications Forthcoming Zhu,kai; Shi, Qiaoni; Banerjee, Shrabastee Monetizing platforms: an empirical analysis of supply and demand responses to entry costs in two-sided markets MANAGEMENT SCIENCE, Forthcoming Cillo, Paola; Rubera, Gaia Generative AI in innovation and marketing processes: a roadmap of research opportunities JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, Forthcoming Rouziou, Maria; Bolander, Willy; Peesker, Karen; Hautamäki, Pia; Rangarajan, Deva; Samaraweera, Manoshi; Bullemore, Jorge; Klein, Michel; Agnihotri, Raj; Jensen, Karina Burgdorff; Claro, Danny Pimentel; Fournier, Christophe; Gonzalez, Gabriel R.; Guenzi, Paolo; Kadić-Maglajlić, Selma; Lai-Bennejean, Christine; Palomino-Tamayo, Walter; Ramos, Carla; Ryals, Lynette; Salas, Jim; Shi, Huanhuan; Squire, Philip; Westphal, Jörg Global events demand global data: COVID-19 crisis responses and the future of selling and sales management around the globe JOURNAL OF INTERNATIONAL MARKETING, Forthcoming Tully, Stephanie M.; Longoni, Chiara; Appel, Gil Lower artificial intelligence literacy predicts greater AI receptivity JOURNAL OF MARKETING, Forthcoming Kanuri, Vamsi K.; Habel, Johannes; Chaker, Nawar N.; Rangarajan, Deva; Guenzi, Paolo B2B online sales pushes: whether, when, and why they enhance sales performance PRODUCTION AND OPERATIONS MANAGEMENT, Forthcoming 2025 Kim, Jessica Jumee; Chen, Yu-Chang The impact of loosening concealed carry laws on firearm demand MARKETING SCIENCE, 2025 Overton, Graham; Vosgerau, Joachim; Evangelidis, Ioannis People believe if 90% prefer A over B, A must be much better than B. Are they wrong? THE JOURNAL OF CONSUMER RESEARCH, 2025 D’Assergio, Caterina; Manchanda, Puneet; Montaguti, Elisa; Valentini, Sara The race for data: utilizing informative or persuasive cues to gain opt-in? JOURNAL OF MARKETING, 2025 Barak Libai; Ana Babic Rosario; Maximilian Beichert; Bas Donkers; Michael Haenlein; Reto Hofstetter; Pk Kannan; Ralf Van Der Lans; Andreas Lanz; H Alice Li; Dina Mayzlin; Eitan Muller; Daniel Shapira; Jeremy Yang; Lingling Zhang Influencer Marketing Unlocked: Understanding the Value Chains Driving the Creator Economy JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2025 Nanni, Anastasia; Ordanini, Andrea Unintended consequences of in-store technology for frontline employees: an empirics-first approach JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2025 2024 Varga, Marton; Albuquerque, Paulo The impact of negative reviews on online search and purchase decisions JOURNAL OF MARKETING RESEARCH, 2024 Hong, Jennifer Seokhwa; Longoni, Chiara; Morwitz, Vicki G. Proximity bias: Interactive effect of spatial distance and outcome valence on probability judgments JOURNAL OF CONSUMER PSYCHOLOGY, 2024 Mohsenin, Shahryar; Munz, Kurt P. Gender-Ambiguous Voices and Social Disfluency PSYCHOLOGICAL SCIENCE, 2024 Silverman, Jackie; Barnea, Uri The prediction order effect: people are more likely to choose improbable outcomes in later predictions MANAGEMENT SCIENCE, 2024 Carbone, Erin; Loewenstein, George; Scopelliti, Irene; Vosgerau, Joachim He said, she said: gender differences in the disclosure of positive and negative information JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY, 2024 Yoon, Heeyoung; Meyvis, Tom Consuming regardless of preference: consumers overestimate the impact of liking on consumption THE JOURNAL OF CONSUMER RESEARCH, 2024 Maximilian Beichert; Andreas Bayerl; Jacob Goldenberg; Andreas Lanz Revenue Generation Through Influencer Marketing JOURNAL OF MARKETING, 2024 Kai Zhu; Warut Khern-Am-Nuai; Yinan Yu Negative Peer Feedback and User Content Generation: Evidence from a Restaurant Review Platform PRODUCTION AND OPERATIONS MANAGEMENT, 2024 Nanni, Anastasia; Ordanini, Andrea Digital signage for promoting price discounts: first insights into customer spending on distant and nearby discounted products JOURNAL OF RETAILING, 2024 2023 Hong, Sungtak; Misra, Kanishka The impact of commodity taxation on product variety: a multi-category investigation MARKETING LETTERS, 2023 Montaguti, Elisa; Valentini, Sara; Vecchioni, Federica Content that engages your customers: the role of brand congruity and promotions in social media JOURNAL OF INTERACTIVE MARKETING, 2023 Jung, Minah H.; Smeets, Paul; Stoop, Jan; Vosgerau, Joachim Social status and unethical behavior: two replications of the field studies in Piff et al. (2012) JOURNAL OF EXPERIMENTAL PSYCHOLOGY. GENERAL, 2023 Moon, Sungkyun; Tuli, Kapil R.; Mukherjee, Anirban Does disclosure of advertising spending help investors and analysts? JOURNAL OF MARKETING, 2023 Giavazzi, Francesco; Iglhaut, Felix; Lemoli, Giacomo; Rubera, Gaia Terrorist attacks, cultural incidents, and the vote for radical parties: analyzing text from Twitter AMERICAN JOURNAL OF POLITICAL SCIENCE, 2023 Longoni, Chiara; Cian, Luca; Kyung, Ellie J. Algorithmic transference: people overgeneralize failures of AI in the government JOURNAL OF MARKETING RESEARCH, 2023 De Luca, Luigi M.; Rossi, Andrea; Sumar, Zahir; Troilo, Gabriele Digital transformation in the making: lessons from a large energy company The PDMA handbook of innovation and new product development, 2023 Bas, Burcak; Vosgerau, Joachim; Ciulli, Rachele No evidence that experiment aversion is not a robust empirical phenomenon PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA, 2023 2022 Schweidel, David A; Bart, Yakov; Inman, J Jeffrey; Stephen, Andrew T.; Libai, Barak; Andrews, Michelle; Rosario, Ana Babić; Chae, Inyoung; Chen, Zoey; Kupor, Daniella; Longoni, Chiara; Thomaz, Felipe How consumer digital signals are reshaping the customer journey JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2022 Gal-Or, Esther; Shi, Qiaoni Designing Entry Strategies for Subscription Platforms MANAGEMENT SCIENCE, 2022 Longoni, Chiara; Cian, Luca Artificial Intelligence in utilitarian vs. hedonic contexts: the “word-of-machine” effect JOURNAL OF MARKETING, 2022 Van Bavel, J. J. et al. National identity predicts public health support during a global pandemic: Results from 67 countries NATURE COMMUNICATIONS Kim, Jessica Jumee; Wilbur, Kenneth C. Proxies for legal firearm prevalence QUANTITATIVE MARKETING AND ECONOMICS, 2022 Greenberg, Adam Eric; Hershfield, Hal E.; Shu, Suzanne B.; Spiller, Stephen A. What motivates social security claiming intentions? Testing behaviorally-informed interventions alongside individual differences JOURNAL OF MARKETING RESEARCH, 2022 Barnea, Uri; Meyer, Robert J.; Nave, Gideon The effects of content ephemerality on information processing JOURNAL OF MARKETING RESEARCH, 2022 Kuehn, Sarah; Vosgerau, Joachim The public’s overestimation of immorality of formerly incarcerated people JOURNAL OF EXPERIMENTAL CRIMINOLOGY, 2022 2021 Nunes, Joseph C.; Ordanini, Andrea; Giambastiani, Gaia The concept of authenticity: what it means to consumers JOURNAL OF MARKETING, 2021 Borghini, Stefania; Sherry, John F.; Joy, Annamma Attachment to and detachment from favorite stores: an affordance theory perspective THE JOURNAL OF CONSUMER RESEARCH, 2021 Fossen, Beth; Mallapragada, Girish; De, Anwesha Impact of political television advertisements on viewers’ response to subsequent advertisements MARKETING SCIENCE, 2021 Gladstone, Joe J.; Jachimowicz, Jon M.; Greenberg, Adam Eric; Galinsky, Adam D. Financial shame spirals: how shame intensifies financial hardship ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2021 Valsesia, Francesca; Nunes, Joseph C.; Ordanini, Andrea I am not talking to you: partitioning an audience in an attempt to solve the self-promotion dilemma ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2021 Jachimowicz, Jon M.; Mo, Ruo; Greenberg, Adam Eric; Jeronimus, Bertus; Whillans, Ashley V. Income more reliably predicts frequent than intense happiness SOCIAL PSYCHOLOGICAL & PERSONALITY SCIENCE, 2021 De Luca, Luigi M.; Herhausen, Dennis; Troilo, Gabriele; Rossi, Andrea How and when do big data investments pay off? The role of marketing affordances and service innovation JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2021 Cadario, Romain; Longoni, Chiara; Morewedge, Carey K Understanding, explaining, and utilizing medical artificial intelligence NATURE HUMAN BEHAVIOUR, 2021 Rossi, Federico; Rubera, Gaia Measuring competition for attention in social media: National Women’s Soccer League players on Twitter MARKETING SCIENCE, 2021 2020 Valentini, Sara; Neslin, Scott A.; Montaguti, Elisa Identifying omnichannel deal prone segments, their antecedents, and their consequences JOURNAL OF RETAILING, 2020 Malshe, Ashwin; Colicev, Anatoli; Mittal, Vikas How main street drives Wall Street: customer (dis)satisfaction, short sellers, and abnormal returns JOURNAL OF MARKETING RESEARCH, 2020 Munz, Kurt P.; Jung, Minah H.; Alter, Adam L. Name similarity encourages generosity: a field experiment in email eersonalization MARKETING SCIENCE, 2020 Kim, Chul; Kannan, Pallassana; Trusov, Michael; Ordanini, Andrea Modeling dynamics in crowdfunding MARKETING SCIENCE, 2020 Colm, Laura; Ordanini, Andrea; Bornemann, Torsten Dynamic governance matching in solution development JOURNAL OF MARKETING, 2020 Valentini, Sara; Orsingher, Chiara; Polyakova, Alexandra Customers’ emotions in service failure and recovery: a meta-analysis MARKETING LETTERS, 2020 Vosgerau, Joachim; Scopelliti, Irene; Eun Huh, Young Exerting self-control ≠ sacrificing pleasure JOURNAL OF CONSUMER PSYCHOLOGY, 2020 Schoenmueller, Verena; Netzer, Oded; Stahl, Florian The polarity of online reviews: prevalence, drivers and implications JOURNAL OF MARKETING RESEARCH, 2020 2019 Vosgerau, Joachim; Simonsohn, Uri; Nelson, Leif D.; Simmons, Joseph P. 99% impossible: a valid, or falsifiable, internal meta-analysis JOURNAL OF EXPERIMENTAL PSYCHOLOGY. GENERAL, 2019 Colicev, Anatoli; Kumar, Ashish; O'Connor, Peter Modeling the relationship between firm and user generated content and the stages of the marketing funnel INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2019 2018 Ordanini, Andrea; Nunes, Joseph C.; Nanni, Anastasia The featuring phenomenon in music: how combining artists of different genres increases a song’s popularity MARKETING LETTERS, 2018 Brandimarte, Laura; Vosgerau, Joachim; Acquisti, Alessandro Differential discounting and present impact of past information JOURNAL OF EXPERIMENTAL PSYCHOLOGY. GENERAL, 2018 Cillo, Paola; Griffith, David A.; Rubera, Gaia The new product portfolio innovativeness–stock returns relationship: the role of large individual investors’ culture JOURNAL OF MARKETING, 2018 Colicev, Anatoli; Malshe, Ashwin; Pauwels, Koen; O'Connor, Peter Improving consumer mindset metrics and shareholder value through social media: The different roles of owned and earned media JOURNAL OF MARKETING, 2018 John, Leslie K.; Loewenstein, George; Acquisti, Alessandro; Vosgerau, Joachim When and why randomized response techniques (fail to) elicit the truth ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2018 Lupoli, Matthew J.; Levine, Emma E.; Greenberg, Adam E. Paternalistic lies ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2018 Alavi, Sascha; Habel, Johannes; Guenzi, Paolo; Wieseke, Jan The role of leadership in salespeople’s price negotiation behavior JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2018 2017 Colm, Laura Ingrid Maria; Ordanini, Andrea; Parasuraman, Parsu A. When service customers do not consume in isolation: a typology of customer copresence influence modes (CCIMs) JOURNAL OF SERVICE RESEARCH, 2017 Rubera, Gaia; Kirca, Ahmet H. You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2017 Troilo, Gabriele; De Luca, Luigi M.; Guenzi, Paolo Linking data-rich environments with service innovation in incumbent firms: a conceptual framework and research propositions THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2017 2016 Huh, Young Eun; Vosgerau, Joachim; Morewedge, Carey Selective sensitization: consuming a food activates a goal to consume its complements JOURNAL OF MARKETING RESEARCH, 2016 Hong, Sungtak; Misra, Kanishka; Vilcassim, Naufel J. The perils of category management: The effect of product assortment on multicategory purchase incidence JOURNAL OF MARKETING, 2016 Valsesia, Francesca; Nunes, Joseph Carlo; Ordanini, Andrea What wins awards is not always what I buy: how creative control affects authenticity and thus recognition (but not liking) THE JOURNAL OF CONSUMER RESEARCH, 2016 2015 Rubera, Gaia Design innovativeness and product sales' evolution MARKETING SCIENCE, 2015 2014 Rubera, Gaia; Tellis, Gerard Spinoffs versus Buyouts: Profitability of Alternate Routes for Commercializing Innovations STRATEGIC MANAGEMENT JOURNAL, 2014 Scopelliti, Irene; Cillo, Paola; Busacca, Bruno Giuseppe; Mazursky, David How Do Financial Constraints Affect Creativity? THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2014 2012 Rubera, Gaia; A. Kirca Firm Innovativeness and its Performance Outcomes: A Meta-analytic Review and Theoretical Integration JOURNAL OF MARKETING, 2012 2010 Visconti, Luca Massimiliano; J. F. Jr Sherry; Borghini, Stefania; L., Anderson Street art, sweet art? Reclaiming the "Public" in public place THE JOURNAL OF CONSUMER RESEARCH, 2010 Stefania Borghini; J.F. Sherry; A. Joy Attachment to and Detachment from Favorite Stores: An Affordance Theory Perspective Journal of Consumer Research, 47, April, 890-913
Zhu,kai; Shi, Qiaoni; Banerjee, Shrabastee Monetizing platforms: an empirical analysis of supply and demand responses to entry costs in two-sided markets MANAGEMENT SCIENCE, Forthcoming
Cillo, Paola; Rubera, Gaia Generative AI in innovation and marketing processes: a roadmap of research opportunities JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, Forthcoming
Rouziou, Maria; Bolander, Willy; Peesker, Karen; Hautamäki, Pia; Rangarajan, Deva; Samaraweera, Manoshi; Bullemore, Jorge; Klein, Michel; Agnihotri, Raj; Jensen, Karina Burgdorff; Claro, Danny Pimentel; Fournier, Christophe; Gonzalez, Gabriel R.; Guenzi, Paolo; Kadić-Maglajlić, Selma; Lai-Bennejean, Christine; Palomino-Tamayo, Walter; Ramos, Carla; Ryals, Lynette; Salas, Jim; Shi, Huanhuan; Squire, Philip; Westphal, Jörg Global events demand global data: COVID-19 crisis responses and the future of selling and sales management around the globe JOURNAL OF INTERNATIONAL MARKETING, Forthcoming
Tully, Stephanie M.; Longoni, Chiara; Appel, Gil Lower artificial intelligence literacy predicts greater AI receptivity JOURNAL OF MARKETING, Forthcoming
Kanuri, Vamsi K.; Habel, Johannes; Chaker, Nawar N.; Rangarajan, Deva; Guenzi, Paolo B2B online sales pushes: whether, when, and why they enhance sales performance PRODUCTION AND OPERATIONS MANAGEMENT, Forthcoming
Kim, Jessica Jumee; Chen, Yu-Chang The impact of loosening concealed carry laws on firearm demand MARKETING SCIENCE, 2025
Overton, Graham; Vosgerau, Joachim; Evangelidis, Ioannis People believe if 90% prefer A over B, A must be much better than B. Are they wrong? THE JOURNAL OF CONSUMER RESEARCH, 2025
D’Assergio, Caterina; Manchanda, Puneet; Montaguti, Elisa; Valentini, Sara The race for data: utilizing informative or persuasive cues to gain opt-in? JOURNAL OF MARKETING, 2025
Barak Libai; Ana Babic Rosario; Maximilian Beichert; Bas Donkers; Michael Haenlein; Reto Hofstetter; Pk Kannan; Ralf Van Der Lans; Andreas Lanz; H Alice Li; Dina Mayzlin; Eitan Muller; Daniel Shapira; Jeremy Yang; Lingling Zhang Influencer Marketing Unlocked: Understanding the Value Chains Driving the Creator Economy JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2025
Nanni, Anastasia; Ordanini, Andrea Unintended consequences of in-store technology for frontline employees: an empirics-first approach JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2025
Varga, Marton; Albuquerque, Paulo The impact of negative reviews on online search and purchase decisions JOURNAL OF MARKETING RESEARCH, 2024
Hong, Jennifer Seokhwa; Longoni, Chiara; Morwitz, Vicki G. Proximity bias: Interactive effect of spatial distance and outcome valence on probability judgments JOURNAL OF CONSUMER PSYCHOLOGY, 2024
Mohsenin, Shahryar; Munz, Kurt P. Gender-Ambiguous Voices and Social Disfluency PSYCHOLOGICAL SCIENCE, 2024
Silverman, Jackie; Barnea, Uri The prediction order effect: people are more likely to choose improbable outcomes in later predictions MANAGEMENT SCIENCE, 2024
Carbone, Erin; Loewenstein, George; Scopelliti, Irene; Vosgerau, Joachim He said, she said: gender differences in the disclosure of positive and negative information JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY, 2024
Yoon, Heeyoung; Meyvis, Tom Consuming regardless of preference: consumers overestimate the impact of liking on consumption THE JOURNAL OF CONSUMER RESEARCH, 2024
Maximilian Beichert; Andreas Bayerl; Jacob Goldenberg; Andreas Lanz Revenue Generation Through Influencer Marketing JOURNAL OF MARKETING, 2024
Kai Zhu; Warut Khern-Am-Nuai; Yinan Yu Negative Peer Feedback and User Content Generation: Evidence from a Restaurant Review Platform PRODUCTION AND OPERATIONS MANAGEMENT, 2024
Nanni, Anastasia; Ordanini, Andrea Digital signage for promoting price discounts: first insights into customer spending on distant and nearby discounted products JOURNAL OF RETAILING, 2024
Hong, Sungtak; Misra, Kanishka The impact of commodity taxation on product variety: a multi-category investigation MARKETING LETTERS, 2023
Montaguti, Elisa; Valentini, Sara; Vecchioni, Federica Content that engages your customers: the role of brand congruity and promotions in social media JOURNAL OF INTERACTIVE MARKETING, 2023
Jung, Minah H.; Smeets, Paul; Stoop, Jan; Vosgerau, Joachim Social status and unethical behavior: two replications of the field studies in Piff et al. (2012) JOURNAL OF EXPERIMENTAL PSYCHOLOGY. GENERAL, 2023
Moon, Sungkyun; Tuli, Kapil R.; Mukherjee, Anirban Does disclosure of advertising spending help investors and analysts? JOURNAL OF MARKETING, 2023
Giavazzi, Francesco; Iglhaut, Felix; Lemoli, Giacomo; Rubera, Gaia Terrorist attacks, cultural incidents, and the vote for radical parties: analyzing text from Twitter AMERICAN JOURNAL OF POLITICAL SCIENCE, 2023
Longoni, Chiara; Cian, Luca; Kyung, Ellie J. Algorithmic transference: people overgeneralize failures of AI in the government JOURNAL OF MARKETING RESEARCH, 2023
De Luca, Luigi M.; Rossi, Andrea; Sumar, Zahir; Troilo, Gabriele Digital transformation in the making: lessons from a large energy company The PDMA handbook of innovation and new product development, 2023
Bas, Burcak; Vosgerau, Joachim; Ciulli, Rachele No evidence that experiment aversion is not a robust empirical phenomenon PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA, 2023
Schweidel, David A; Bart, Yakov; Inman, J Jeffrey; Stephen, Andrew T.; Libai, Barak; Andrews, Michelle; Rosario, Ana Babić; Chae, Inyoung; Chen, Zoey; Kupor, Daniella; Longoni, Chiara; Thomaz, Felipe How consumer digital signals are reshaping the customer journey JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2022
Gal-Or, Esther; Shi, Qiaoni Designing Entry Strategies for Subscription Platforms MANAGEMENT SCIENCE, 2022
Longoni, Chiara; Cian, Luca Artificial Intelligence in utilitarian vs. hedonic contexts: the “word-of-machine” effect JOURNAL OF MARKETING, 2022
Van Bavel, J. J. et al. National identity predicts public health support during a global pandemic: Results from 67 countries NATURE COMMUNICATIONS
Kim, Jessica Jumee; Wilbur, Kenneth C. Proxies for legal firearm prevalence QUANTITATIVE MARKETING AND ECONOMICS, 2022
Greenberg, Adam Eric; Hershfield, Hal E.; Shu, Suzanne B.; Spiller, Stephen A. What motivates social security claiming intentions? Testing behaviorally-informed interventions alongside individual differences JOURNAL OF MARKETING RESEARCH, 2022
Barnea, Uri; Meyer, Robert J.; Nave, Gideon The effects of content ephemerality on information processing JOURNAL OF MARKETING RESEARCH, 2022
Kuehn, Sarah; Vosgerau, Joachim The public’s overestimation of immorality of formerly incarcerated people JOURNAL OF EXPERIMENTAL CRIMINOLOGY, 2022
Nunes, Joseph C.; Ordanini, Andrea; Giambastiani, Gaia The concept of authenticity: what it means to consumers JOURNAL OF MARKETING, 2021
Borghini, Stefania; Sherry, John F.; Joy, Annamma Attachment to and detachment from favorite stores: an affordance theory perspective THE JOURNAL OF CONSUMER RESEARCH, 2021
Fossen, Beth; Mallapragada, Girish; De, Anwesha Impact of political television advertisements on viewers’ response to subsequent advertisements MARKETING SCIENCE, 2021
Gladstone, Joe J.; Jachimowicz, Jon M.; Greenberg, Adam Eric; Galinsky, Adam D. Financial shame spirals: how shame intensifies financial hardship ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2021
Valsesia, Francesca; Nunes, Joseph C.; Ordanini, Andrea I am not talking to you: partitioning an audience in an attempt to solve the self-promotion dilemma ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2021
Jachimowicz, Jon M.; Mo, Ruo; Greenberg, Adam Eric; Jeronimus, Bertus; Whillans, Ashley V. Income more reliably predicts frequent than intense happiness SOCIAL PSYCHOLOGICAL & PERSONALITY SCIENCE, 2021
De Luca, Luigi M.; Herhausen, Dennis; Troilo, Gabriele; Rossi, Andrea How and when do big data investments pay off? The role of marketing affordances and service innovation JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2021
Cadario, Romain; Longoni, Chiara; Morewedge, Carey K Understanding, explaining, and utilizing medical artificial intelligence NATURE HUMAN BEHAVIOUR, 2021
Rossi, Federico; Rubera, Gaia Measuring competition for attention in social media: National Women’s Soccer League players on Twitter MARKETING SCIENCE, 2021
Valentini, Sara; Neslin, Scott A.; Montaguti, Elisa Identifying omnichannel deal prone segments, their antecedents, and their consequences JOURNAL OF RETAILING, 2020
Malshe, Ashwin; Colicev, Anatoli; Mittal, Vikas How main street drives Wall Street: customer (dis)satisfaction, short sellers, and abnormal returns JOURNAL OF MARKETING RESEARCH, 2020
Munz, Kurt P.; Jung, Minah H.; Alter, Adam L. Name similarity encourages generosity: a field experiment in email eersonalization MARKETING SCIENCE, 2020
Kim, Chul; Kannan, Pallassana; Trusov, Michael; Ordanini, Andrea Modeling dynamics in crowdfunding MARKETING SCIENCE, 2020
Colm, Laura; Ordanini, Andrea; Bornemann, Torsten Dynamic governance matching in solution development JOURNAL OF MARKETING, 2020
Valentini, Sara; Orsingher, Chiara; Polyakova, Alexandra Customers’ emotions in service failure and recovery: a meta-analysis MARKETING LETTERS, 2020
Vosgerau, Joachim; Scopelliti, Irene; Eun Huh, Young Exerting self-control ≠ sacrificing pleasure JOURNAL OF CONSUMER PSYCHOLOGY, 2020
Schoenmueller, Verena; Netzer, Oded; Stahl, Florian The polarity of online reviews: prevalence, drivers and implications JOURNAL OF MARKETING RESEARCH, 2020
Vosgerau, Joachim; Simonsohn, Uri; Nelson, Leif D.; Simmons, Joseph P. 99% impossible: a valid, or falsifiable, internal meta-analysis JOURNAL OF EXPERIMENTAL PSYCHOLOGY. GENERAL, 2019
Colicev, Anatoli; Kumar, Ashish; O'Connor, Peter Modeling the relationship between firm and user generated content and the stages of the marketing funnel INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2019
Ordanini, Andrea; Nunes, Joseph C.; Nanni, Anastasia The featuring phenomenon in music: how combining artists of different genres increases a song’s popularity MARKETING LETTERS, 2018
Brandimarte, Laura; Vosgerau, Joachim; Acquisti, Alessandro Differential discounting and present impact of past information JOURNAL OF EXPERIMENTAL PSYCHOLOGY. GENERAL, 2018
Cillo, Paola; Griffith, David A.; Rubera, Gaia The new product portfolio innovativeness–stock returns relationship: the role of large individual investors’ culture JOURNAL OF MARKETING, 2018
Colicev, Anatoli; Malshe, Ashwin; Pauwels, Koen; O'Connor, Peter Improving consumer mindset metrics and shareholder value through social media: The different roles of owned and earned media JOURNAL OF MARKETING, 2018
John, Leslie K.; Loewenstein, George; Acquisti, Alessandro; Vosgerau, Joachim When and why randomized response techniques (fail to) elicit the truth ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2018
Lupoli, Matthew J.; Levine, Emma E.; Greenberg, Adam E. Paternalistic lies ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2018
Alavi, Sascha; Habel, Johannes; Guenzi, Paolo; Wieseke, Jan The role of leadership in salespeople’s price negotiation behavior JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2018
Colm, Laura Ingrid Maria; Ordanini, Andrea; Parasuraman, Parsu A. When service customers do not consume in isolation: a typology of customer copresence influence modes (CCIMs) JOURNAL OF SERVICE RESEARCH, 2017
Rubera, Gaia; Kirca, Ahmet H. You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2017
Troilo, Gabriele; De Luca, Luigi M.; Guenzi, Paolo Linking data-rich environments with service innovation in incumbent firms: a conceptual framework and research propositions THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2017
Huh, Young Eun; Vosgerau, Joachim; Morewedge, Carey Selective sensitization: consuming a food activates a goal to consume its complements JOURNAL OF MARKETING RESEARCH, 2016
Hong, Sungtak; Misra, Kanishka; Vilcassim, Naufel J. The perils of category management: The effect of product assortment on multicategory purchase incidence JOURNAL OF MARKETING, 2016
Valsesia, Francesca; Nunes, Joseph Carlo; Ordanini, Andrea What wins awards is not always what I buy: how creative control affects authenticity and thus recognition (but not liking) THE JOURNAL OF CONSUMER RESEARCH, 2016
Rubera, Gaia; Tellis, Gerard Spinoffs versus Buyouts: Profitability of Alternate Routes for Commercializing Innovations STRATEGIC MANAGEMENT JOURNAL, 2014
Scopelliti, Irene; Cillo, Paola; Busacca, Bruno Giuseppe; Mazursky, David How Do Financial Constraints Affect Creativity? THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2014
Rubera, Gaia; A. Kirca Firm Innovativeness and its Performance Outcomes: A Meta-analytic Review and Theoretical Integration JOURNAL OF MARKETING, 2012
Visconti, Luca Massimiliano; J. F. Jr Sherry; Borghini, Stefania; L., Anderson Street art, sweet art? Reclaiming the "Public" in public place THE JOURNAL OF CONSUMER RESEARCH, 2010
Stefania Borghini; J.F. Sherry; A. Joy Attachment to and Detachment from Favorite Stores: An Affordance Theory Perspective Journal of Consumer Research, 47, April, 890-913