Publications Forthcoming Cillo, Paola; Rubera, Gaia Grow old with me: the temporal dynamics of founder-market interactions in capturing market attention ACADEMY OF MANAGEMENT JOURNAL, Forthcoming Janani, Saeed; Wiles, Michael A.; Rubera, Gaia Designed for growth: Product design capability, sales growth, and the contingent role of marketing, R&D, and operations capabilities JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, Forthcoming Mohsenin, Shahryar; Munz, Kurt Paul How perceptual disfluency affects consumer choices THE JOURNAL OF CONSUMER RESEARCH, Forthcoming Munz, Kurt P.; Greenberg, Adam Eric; Morwtiz, Vicki G. Bounded rationalization: the role of acceptance in post-choice and post-assignment rationalization PSYCHOLOGICAL REVIEW, Forthcoming Kanuri, Vamsi K.; Habel, Johannes; Chaker, Nawar N.; Rangarajan, Deva; Guenzi, Paolo B2B online sales pushes: whether, when, and why they enhance sales performance PRODUCTION AND OPERATIONS MANAGEMENT, Forthcoming Zhu,kai; Shi, Qiaoni; Banerjee, Shrabastee Monetizing platforms: an empirical analysis of supply and demand responses to entry costs in two-sided markets MANAGEMENT SCIENCE, Forthcoming Rouziou, Maria; Bolander, Willy; Peesker, Karen; Hautamäki, Pia; Rangarajan, Deva; Samaraweera, Manoshi; Bullemore, Jorge; Klein, Michel; Agnihotri, Raj; Jensen, Karina Burgdorff; Claro, Danny Pimentel; Fournier, Christophe; Gonzalez, Gabriel R.; Guenzi, Paolo; Kadić-Maglajlić, Selma; Lai-Bennejean, Christine; Palomino-Tamayo, Walter; Ramos, Carla; Ryals, Lynette; Salas, Jim; Shi, Huanhuan; Squire, Philip; Westphal, Jörg Global events demand global data: COVID-19 crisis responses and the future of selling and sales management around the globe JOURNAL OF INTERNATIONAL MARKETING, Forthcoming 2025 Nanni, Anastasia; Ordanini, Andrea Unintended consequences of in-store technology for frontline employees: an empirics-first approach JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2025 Cillo, Paola; Rubera, Gaia Generative AI in innovation and marketing processes: a roadmap of research opportunities JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2025 Tully, Stephanie M.; Longoni, Chiara; Appel, Gil Lower artificial intelligence literacy predicts greater AI receptivity JOURNAL OF MARKETING, 2025 Barak Libai; Ana Babic Rosario; Maximilian Beichert; Bas Donkers; Michael Haenlein; Reto Hofstetter; Pk Kannan; Ralf Van Der Lans; Andreas Lanz; H Alice Li; Dina Mayzlin; Eitan Muller; Daniel Shapira; Jeremy Yang; Lingling Zhang Influencer Marketing Unlocked: Understanding the Value Chains Driving the Creator Economy JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2025 D’Assergio, Caterina; Manchanda, Puneet; Montaguti, Elisa; Valentini, Sara The race for data: utilizing informative or persuasive cues to gain opt-in? JOURNAL OF MARKETING, 2025 Overton, Graham; Vosgerau, Joachim; Evangelidis, Ioannis People believe if 90% prefer A over B, A must be much better than B. Are they wrong? THE JOURNAL OF CONSUMER RESEARCH, 2025 Kim, Jessica Jumee; Chen, Yu-Chang The impact of loosening concealed carry laws on firearm demand MARKETING SCIENCE, 2025 Rubera G.; Li W.; Hulland J. Generative artificial intelligence: Marketing’s death knell or ringing in a new era? JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2025 2024 Maximilian Beichert; Andreas Bayerl; Jacob Goldenberg; Andreas Lanz Revenue Generation Through Influencer Marketing JOURNAL OF MARKETING, 2024 Kai Zhu; Warut Khern-Am-Nual; Yinan Yu Negative Peer Feedback and User Content Generation: Evidence from a Restaurant Review Platform Production and Operation Management Varga, Marton; Albuquerque, Paulo The impact of negative reviews on online search and purchase decisions JOURNAL OF MARKETING RESEARCH, 2024 Hong, Jennifer Seokhwa; Longoni, Chiara; Morwitz, Vicki G. Proximity bias: Interactive effect of spatial distance and outcome valence on probability judgments JOURNAL OF CONSUMER PSYCHOLOGY, 2024 Mohsenin, Shahryar; Munz, Kurt P. Gender-Ambiguous Voices and Social Disfluency PSYCHOLOGICAL SCIENCE, 2024 Silverman, Jackie; Barnea, Uri The prediction order effect: people are more likely to choose improbable outcomes in later predictions MANAGEMENT SCIENCE, 2024 Carbone, Erin; Loewenstein, George; Scopelliti, Irene; Vosgerau, Joachim He said, she said: gender differences in the disclosure of positive and negative information JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY, 2024 Yoon, Heeyoung; Meyvis, Tom Consuming regardless of preference: consumers overestimate the impact of liking on consumption THE JOURNAL OF CONSUMER RESEARCH, 2024 Nanni, Anastasia; Ordanini, Andrea Digital signage for promoting price discounts: first insights into customer spending on distant and nearby discounted products JOURNAL OF RETAILING, 2024 2023 Giavazzi, Francesco; Iglhaut, Felix; Lemoli, Giacomo; Rubera, Gaia Terrorist attacks, cultural incidents, and the vote for radical parties: analyzing text from Twitter AMERICAN JOURNAL OF POLITICAL SCIENCE, 2023 Bas, Burcak; Vosgerau, Joachim; Ciulli, Rachele No evidence that experiment aversion is not a robust empirical phenomenon PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA, 2023 De Luca, Luigi M.; Rossi, Andrea; Sumar, Zahir; Troilo, Gabriele Digital transformation in the making: lessons from a large energy company The PDMA handbook of innovation and new product development, 2023 Longoni, Chiara; Cian, Luca; Kyung, Ellie J. Algorithmic transference: people overgeneralize failures of AI in the government JOURNAL OF MARKETING RESEARCH, 2023 Hong, Sungtak; Misra, Kanishka The impact of commodity taxation on product variety: a multi-category investigation MARKETING LETTERS, 2023 Jung, Minah H.; Smeets, Paul; Stoop, Jan; Vosgerau, Joachim Social status and unethical behavior: two replications of the field studies in Piff et al. (2012) JOURNAL OF EXPERIMENTAL PSYCHOLOGY. GENERAL, 2023 Montaguti, Elisa; Valentini, Sara; Vecchioni, Federica Content that engages your customers: the role of brand congruity and promotions in social media JOURNAL OF INTERACTIVE MARKETING, 2023 Greenberg, Adam Eric; Hershfield, Hal E.; Shu, Suzanne B.; Spiller, Stephen A. What motivates social security claiming intentions? Testing behaviorally-informed interventions alongside individual differences JOURNAL OF MARKETING RESEARCH, 2023 Moon, Sungkyun; Tuli, Kapil R.; Mukherjee, Anirban Does disclosure of advertising spending help investors and analysts? JOURNAL OF MARKETING, 2023 2022 Kuehn, Sarah; Vosgerau, Joachim The public’s overestimation of immorality of formerly incarcerated people JOURNAL OF EXPERIMENTAL CRIMINOLOGY, 2022 Barnea, Uri; Meyer, Robert J.; Nave, Gideon The effects of content ephemerality on information processing JOURNAL OF MARKETING RESEARCH, 2022 Kim, Jessica Jumee; Wilbur, Kenneth C. Proxies for legal firearm prevalence QUANTITATIVE MARKETING AND ECONOMICS, 2022 Van Bavel, J. J. et al. National identity predicts public health support during a global pandemic: Results from 67 countries NATURE COMMUNICATIONS Longoni, Chiara; Cian, Luca Artificial Intelligence in utilitarian vs. hedonic contexts: the “word-of-machine” effect JOURNAL OF MARKETING, 2022 Schweidel, David A; Bart, Yakov; Inman, J Jeffrey; Stephen, Andrew T.; Libai, Barak; Andrews, Michelle; Rosario, Ana Babić; Chae, Inyoung; Chen, Zoey; Kupor, Daniella; Longoni, Chiara; Thomaz, Felipe How consumer digital signals are reshaping the customer journey JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2022 Gal-Or, Esther; Shi, Qiaoni Designing Entry Strategies for Subscription Platforms MANAGEMENT SCIENCE, 2022 2021 Rossi, Federico; Rubera, Gaia Measuring competition for attention in social media: National Women’s Soccer League players on Twitter MARKETING SCIENCE, 2021 Gladstone, Joe J.; Jachimowicz, Jon M.; Greenberg, Adam Eric; Galinsky, Adam D. Financial shame spirals: how shame intensifies financial hardship ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2021 Nunes, Joseph C.; Ordanini, Andrea; Giambastiani, Gaia The concept of authenticity: what it means to consumers JOURNAL OF MARKETING, 2021 Valsesia, Francesca; Nunes, Joseph C.; Ordanini, Andrea I am not talking to you: partitioning an audience in an attempt to solve the self-promotion dilemma ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2021 Fossen, Beth; Mallapragada, Girish; De, Anwesha Impact of political television advertisements on viewers’ response to subsequent advertisements MARKETING SCIENCE, 2021 De Luca, Luigi M.; Herhausen, Dennis; Troilo, Gabriele; Rossi, Andrea How and when do big data investments pay off? The role of marketing affordances and service innovation JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2021 Jachimowicz, Jon M.; Mo, Ruo; Greenberg, Adam Eric; Jeronimus, Bertus; Whillans, Ashley V. Income more reliably predicts frequent than intense happiness SOCIAL PSYCHOLOGICAL & PERSONALITY SCIENCE, 2021 Cadario, Romain; Longoni, Chiara; Morewedge, Carey K Understanding, explaining, and utilizing medical artificial intelligence NATURE HUMAN BEHAVIOUR, 2021 Borghini, Stefania; Sherry, John F.; Joy, Annamma Attachment to and detachment from favorite stores: an affordance theory perspective THE JOURNAL OF CONSUMER RESEARCH, 2021 2020 Valentini, Sara; Neslin, Scott A.; Montaguti, Elisa Identifying omnichannel deal prone segments, their antecedents, and their consequences JOURNAL OF RETAILING, 2020 Munz, Kurt P.; Jung, Minah H.; Alter, Adam L. Name similarity encourages generosity: a field experiment in email eersonalization MARKETING SCIENCE, 2020 Kim, Chul; Kannan, Pallassana; Trusov, Michael; Ordanini, Andrea Modeling dynamics in crowdfunding MARKETING SCIENCE, 2020 Colm, Laura; Ordanini, Andrea; Bornemann, Torsten Dynamic governance matching in solution development JOURNAL OF MARKETING, 2020 Malshe, Ashwin; Colicev, Anatoli; Mittal, Vikas How main street drives Wall Street: customer (dis)satisfaction, short sellers, and abnormal returns JOURNAL OF MARKETING RESEARCH, 2020 Schoenmueller, Verena; Netzer, Oded; Stahl, Florian The polarity of online reviews: prevalence, drivers and implications JOURNAL OF MARKETING RESEARCH, 2020 Vosgerau, Joachim; Scopelliti, Irene; Eun Huh, Young Exerting self-control ≠ sacrificing pleasure JOURNAL OF CONSUMER PSYCHOLOGY, 2020 Valentini, Sara; Orsingher, Chiara; Polyakova, Alexandra Customers’ emotions in service failure and recovery: a meta-analysis MARKETING LETTERS, 2020 2019 Vosgerau, Joachim; Simonsohn, Uri; Nelson, Leif D.; Simmons, Joseph P. 99% impossible: a valid, or falsifiable, internal meta-analysis JOURNAL OF EXPERIMENTAL PSYCHOLOGY. GENERAL, 2019 Colicev, Anatoli; Kumar, Ashish; O'Connor, Peter Modeling the relationship between firm and user generated content and the stages of the marketing funnel INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2019 2018 John, Leslie K.; Loewenstein, George; Acquisti, Alessandro; Vosgerau, Joachim When and why randomized response techniques (fail to) elicit the truth ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2018 Cillo, Paola; Griffith, David A.; Rubera, Gaia The new product portfolio innovativeness–stock returns relationship: the role of large individual investors’ culture JOURNAL OF MARKETING, 2018 Colicev, Anatoli; Malshe, Ashwin; Pauwels, Koen; O'Connor, Peter Improving consumer mindset metrics and shareholder value through social media: The different roles of owned and earned media JOURNAL OF MARKETING, 2018 Brandimarte, Laura; Vosgerau, Joachim; Acquisti, Alessandro Differential discounting and present impact of past information JOURNAL OF EXPERIMENTAL PSYCHOLOGY. GENERAL, 2018 Lupoli, Matthew J.; Levine, Emma E.; Greenberg, Adam E. Paternalistic lies ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2018 Ordanini, Andrea; Nunes, Joseph C.; Nanni, Anastasia The featuring phenomenon in music: how combining artists of different genres increases a song’s popularity MARKETING LETTERS, 2018 Alavi, Sascha; Habel, Johannes; Guenzi, Paolo; Wieseke, Jan The role of leadership in salespeople’s price negotiation behavior JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2018 2017 Rubera, Gaia; Kirca, Ahmet H. You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2017 Troilo, Gabriele; De Luca, Luigi M.; Guenzi, Paolo Linking data-rich environments with service innovation in incumbent firms: a conceptual framework and research propositions THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2017 Colm, Laura Ingrid Maria; Ordanini, Andrea; Parasuraman, Parsu A. When service customers do not consume in isolation: a typology of customer copresence influence modes (CCIMs) JOURNAL OF SERVICE RESEARCH, 2017 2016 Hong, Sungtak; Misra, Kanishka; Vilcassim, Naufel J. The perils of category management: The effect of product assortment on multicategory purchase incidence JOURNAL OF MARKETING, 2016 Valsesia, Francesca; Nunes, Joseph Carlo; Ordanini, Andrea What wins awards is not always what I buy: how creative control affects authenticity and thus recognition (but not liking) THE JOURNAL OF CONSUMER RESEARCH, 2016 Huh, Young Eun; Vosgerau, Joachim; Morewedge, Carey Selective sensitization: consuming a food activates a goal to consume its complements JOURNAL OF MARKETING RESEARCH, 2016 2015 Rubera, Gaia Design innovativeness and product sales' evolution MARKETING SCIENCE, 2015 2014 Rubera, Gaia; Tellis, Gerard Spinoffs versus Buyouts: Profitability of Alternate Routes for Commercializing Innovations STRATEGIC MANAGEMENT JOURNAL, 2014 Scopelliti, Irene; Cillo, Paola; Busacca, Bruno Giuseppe; Mazursky, David How Do Financial Constraints Affect Creativity? THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2014 2012 Rubera, Gaia; A. Kirca Firm Innovativeness and its Performance Outcomes: A Meta-analytic Review and Theoretical Integration JOURNAL OF MARKETING, 2012 2010 Visconti, Luca Massimiliano; J. F. Jr Sherry; Borghini, Stefania; L., Anderson Street art, sweet art? Reclaiming the "Public" in public place THE JOURNAL OF CONSUMER RESEARCH, 2010 Stefania Borghini; J.F. Sherry; A. Joy Attachment to and Detachment from Favorite Stores: An Affordance Theory Perspective Journal of Consumer Research, 47, April, 890-913
Cillo, Paola; Rubera, Gaia Grow old with me: the temporal dynamics of founder-market interactions in capturing market attention ACADEMY OF MANAGEMENT JOURNAL, Forthcoming
Janani, Saeed; Wiles, Michael A.; Rubera, Gaia Designed for growth: Product design capability, sales growth, and the contingent role of marketing, R&D, and operations capabilities JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, Forthcoming
Mohsenin, Shahryar; Munz, Kurt Paul How perceptual disfluency affects consumer choices THE JOURNAL OF CONSUMER RESEARCH, Forthcoming
Munz, Kurt P.; Greenberg, Adam Eric; Morwtiz, Vicki G. Bounded rationalization: the role of acceptance in post-choice and post-assignment rationalization PSYCHOLOGICAL REVIEW, Forthcoming
Kanuri, Vamsi K.; Habel, Johannes; Chaker, Nawar N.; Rangarajan, Deva; Guenzi, Paolo B2B online sales pushes: whether, when, and why they enhance sales performance PRODUCTION AND OPERATIONS MANAGEMENT, Forthcoming
Zhu,kai; Shi, Qiaoni; Banerjee, Shrabastee Monetizing platforms: an empirical analysis of supply and demand responses to entry costs in two-sided markets MANAGEMENT SCIENCE, Forthcoming
Rouziou, Maria; Bolander, Willy; Peesker, Karen; Hautamäki, Pia; Rangarajan, Deva; Samaraweera, Manoshi; Bullemore, Jorge; Klein, Michel; Agnihotri, Raj; Jensen, Karina Burgdorff; Claro, Danny Pimentel; Fournier, Christophe; Gonzalez, Gabriel R.; Guenzi, Paolo; Kadić-Maglajlić, Selma; Lai-Bennejean, Christine; Palomino-Tamayo, Walter; Ramos, Carla; Ryals, Lynette; Salas, Jim; Shi, Huanhuan; Squire, Philip; Westphal, Jörg Global events demand global data: COVID-19 crisis responses and the future of selling and sales management around the globe JOURNAL OF INTERNATIONAL MARKETING, Forthcoming
Nanni, Anastasia; Ordanini, Andrea Unintended consequences of in-store technology for frontline employees: an empirics-first approach JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2025
Cillo, Paola; Rubera, Gaia Generative AI in innovation and marketing processes: a roadmap of research opportunities JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2025
Tully, Stephanie M.; Longoni, Chiara; Appel, Gil Lower artificial intelligence literacy predicts greater AI receptivity JOURNAL OF MARKETING, 2025
Barak Libai; Ana Babic Rosario; Maximilian Beichert; Bas Donkers; Michael Haenlein; Reto Hofstetter; Pk Kannan; Ralf Van Der Lans; Andreas Lanz; H Alice Li; Dina Mayzlin; Eitan Muller; Daniel Shapira; Jeremy Yang; Lingling Zhang Influencer Marketing Unlocked: Understanding the Value Chains Driving the Creator Economy JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2025
D’Assergio, Caterina; Manchanda, Puneet; Montaguti, Elisa; Valentini, Sara The race for data: utilizing informative or persuasive cues to gain opt-in? JOURNAL OF MARKETING, 2025
Overton, Graham; Vosgerau, Joachim; Evangelidis, Ioannis People believe if 90% prefer A over B, A must be much better than B. Are they wrong? THE JOURNAL OF CONSUMER RESEARCH, 2025
Kim, Jessica Jumee; Chen, Yu-Chang The impact of loosening concealed carry laws on firearm demand MARKETING SCIENCE, 2025
Rubera G.; Li W.; Hulland J. Generative artificial intelligence: Marketing’s death knell or ringing in a new era? JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2025
Maximilian Beichert; Andreas Bayerl; Jacob Goldenberg; Andreas Lanz Revenue Generation Through Influencer Marketing JOURNAL OF MARKETING, 2024
Kai Zhu; Warut Khern-Am-Nual; Yinan Yu Negative Peer Feedback and User Content Generation: Evidence from a Restaurant Review Platform Production and Operation Management
Varga, Marton; Albuquerque, Paulo The impact of negative reviews on online search and purchase decisions JOURNAL OF MARKETING RESEARCH, 2024
Hong, Jennifer Seokhwa; Longoni, Chiara; Morwitz, Vicki G. Proximity bias: Interactive effect of spatial distance and outcome valence on probability judgments JOURNAL OF CONSUMER PSYCHOLOGY, 2024
Mohsenin, Shahryar; Munz, Kurt P. Gender-Ambiguous Voices and Social Disfluency PSYCHOLOGICAL SCIENCE, 2024
Silverman, Jackie; Barnea, Uri The prediction order effect: people are more likely to choose improbable outcomes in later predictions MANAGEMENT SCIENCE, 2024
Carbone, Erin; Loewenstein, George; Scopelliti, Irene; Vosgerau, Joachim He said, she said: gender differences in the disclosure of positive and negative information JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY, 2024
Yoon, Heeyoung; Meyvis, Tom Consuming regardless of preference: consumers overestimate the impact of liking on consumption THE JOURNAL OF CONSUMER RESEARCH, 2024
Nanni, Anastasia; Ordanini, Andrea Digital signage for promoting price discounts: first insights into customer spending on distant and nearby discounted products JOURNAL OF RETAILING, 2024
Giavazzi, Francesco; Iglhaut, Felix; Lemoli, Giacomo; Rubera, Gaia Terrorist attacks, cultural incidents, and the vote for radical parties: analyzing text from Twitter AMERICAN JOURNAL OF POLITICAL SCIENCE, 2023
Bas, Burcak; Vosgerau, Joachim; Ciulli, Rachele No evidence that experiment aversion is not a robust empirical phenomenon PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA, 2023
De Luca, Luigi M.; Rossi, Andrea; Sumar, Zahir; Troilo, Gabriele Digital transformation in the making: lessons from a large energy company The PDMA handbook of innovation and new product development, 2023
Longoni, Chiara; Cian, Luca; Kyung, Ellie J. Algorithmic transference: people overgeneralize failures of AI in the government JOURNAL OF MARKETING RESEARCH, 2023
Hong, Sungtak; Misra, Kanishka The impact of commodity taxation on product variety: a multi-category investigation MARKETING LETTERS, 2023
Jung, Minah H.; Smeets, Paul; Stoop, Jan; Vosgerau, Joachim Social status and unethical behavior: two replications of the field studies in Piff et al. (2012) JOURNAL OF EXPERIMENTAL PSYCHOLOGY. GENERAL, 2023
Montaguti, Elisa; Valentini, Sara; Vecchioni, Federica Content that engages your customers: the role of brand congruity and promotions in social media JOURNAL OF INTERACTIVE MARKETING, 2023
Greenberg, Adam Eric; Hershfield, Hal E.; Shu, Suzanne B.; Spiller, Stephen A. What motivates social security claiming intentions? Testing behaviorally-informed interventions alongside individual differences JOURNAL OF MARKETING RESEARCH, 2023
Moon, Sungkyun; Tuli, Kapil R.; Mukherjee, Anirban Does disclosure of advertising spending help investors and analysts? JOURNAL OF MARKETING, 2023
Kuehn, Sarah; Vosgerau, Joachim The public’s overestimation of immorality of formerly incarcerated people JOURNAL OF EXPERIMENTAL CRIMINOLOGY, 2022
Barnea, Uri; Meyer, Robert J.; Nave, Gideon The effects of content ephemerality on information processing JOURNAL OF MARKETING RESEARCH, 2022
Kim, Jessica Jumee; Wilbur, Kenneth C. Proxies for legal firearm prevalence QUANTITATIVE MARKETING AND ECONOMICS, 2022
Van Bavel, J. J. et al. National identity predicts public health support during a global pandemic: Results from 67 countries NATURE COMMUNICATIONS
Longoni, Chiara; Cian, Luca Artificial Intelligence in utilitarian vs. hedonic contexts: the “word-of-machine” effect JOURNAL OF MARKETING, 2022
Schweidel, David A; Bart, Yakov; Inman, J Jeffrey; Stephen, Andrew T.; Libai, Barak; Andrews, Michelle; Rosario, Ana Babić; Chae, Inyoung; Chen, Zoey; Kupor, Daniella; Longoni, Chiara; Thomaz, Felipe How consumer digital signals are reshaping the customer journey JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2022
Gal-Or, Esther; Shi, Qiaoni Designing Entry Strategies for Subscription Platforms MANAGEMENT SCIENCE, 2022
Rossi, Federico; Rubera, Gaia Measuring competition for attention in social media: National Women’s Soccer League players on Twitter MARKETING SCIENCE, 2021
Gladstone, Joe J.; Jachimowicz, Jon M.; Greenberg, Adam Eric; Galinsky, Adam D. Financial shame spirals: how shame intensifies financial hardship ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2021
Nunes, Joseph C.; Ordanini, Andrea; Giambastiani, Gaia The concept of authenticity: what it means to consumers JOURNAL OF MARKETING, 2021
Valsesia, Francesca; Nunes, Joseph C.; Ordanini, Andrea I am not talking to you: partitioning an audience in an attempt to solve the self-promotion dilemma ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2021
Fossen, Beth; Mallapragada, Girish; De, Anwesha Impact of political television advertisements on viewers’ response to subsequent advertisements MARKETING SCIENCE, 2021
De Luca, Luigi M.; Herhausen, Dennis; Troilo, Gabriele; Rossi, Andrea How and when do big data investments pay off? The role of marketing affordances and service innovation JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2021
Jachimowicz, Jon M.; Mo, Ruo; Greenberg, Adam Eric; Jeronimus, Bertus; Whillans, Ashley V. Income more reliably predicts frequent than intense happiness SOCIAL PSYCHOLOGICAL & PERSONALITY SCIENCE, 2021
Cadario, Romain; Longoni, Chiara; Morewedge, Carey K Understanding, explaining, and utilizing medical artificial intelligence NATURE HUMAN BEHAVIOUR, 2021
Borghini, Stefania; Sherry, John F.; Joy, Annamma Attachment to and detachment from favorite stores: an affordance theory perspective THE JOURNAL OF CONSUMER RESEARCH, 2021
Valentini, Sara; Neslin, Scott A.; Montaguti, Elisa Identifying omnichannel deal prone segments, their antecedents, and their consequences JOURNAL OF RETAILING, 2020
Munz, Kurt P.; Jung, Minah H.; Alter, Adam L. Name similarity encourages generosity: a field experiment in email eersonalization MARKETING SCIENCE, 2020
Kim, Chul; Kannan, Pallassana; Trusov, Michael; Ordanini, Andrea Modeling dynamics in crowdfunding MARKETING SCIENCE, 2020
Colm, Laura; Ordanini, Andrea; Bornemann, Torsten Dynamic governance matching in solution development JOURNAL OF MARKETING, 2020
Malshe, Ashwin; Colicev, Anatoli; Mittal, Vikas How main street drives Wall Street: customer (dis)satisfaction, short sellers, and abnormal returns JOURNAL OF MARKETING RESEARCH, 2020
Schoenmueller, Verena; Netzer, Oded; Stahl, Florian The polarity of online reviews: prevalence, drivers and implications JOURNAL OF MARKETING RESEARCH, 2020
Vosgerau, Joachim; Scopelliti, Irene; Eun Huh, Young Exerting self-control ≠ sacrificing pleasure JOURNAL OF CONSUMER PSYCHOLOGY, 2020
Valentini, Sara; Orsingher, Chiara; Polyakova, Alexandra Customers’ emotions in service failure and recovery: a meta-analysis MARKETING LETTERS, 2020
Vosgerau, Joachim; Simonsohn, Uri; Nelson, Leif D.; Simmons, Joseph P. 99% impossible: a valid, or falsifiable, internal meta-analysis JOURNAL OF EXPERIMENTAL PSYCHOLOGY. GENERAL, 2019
Colicev, Anatoli; Kumar, Ashish; O'Connor, Peter Modeling the relationship between firm and user generated content and the stages of the marketing funnel INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2019
John, Leslie K.; Loewenstein, George; Acquisti, Alessandro; Vosgerau, Joachim When and why randomized response techniques (fail to) elicit the truth ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2018
Cillo, Paola; Griffith, David A.; Rubera, Gaia The new product portfolio innovativeness–stock returns relationship: the role of large individual investors’ culture JOURNAL OF MARKETING, 2018
Colicev, Anatoli; Malshe, Ashwin; Pauwels, Koen; O'Connor, Peter Improving consumer mindset metrics and shareholder value through social media: The different roles of owned and earned media JOURNAL OF MARKETING, 2018
Brandimarte, Laura; Vosgerau, Joachim; Acquisti, Alessandro Differential discounting and present impact of past information JOURNAL OF EXPERIMENTAL PSYCHOLOGY. GENERAL, 2018
Lupoli, Matthew J.; Levine, Emma E.; Greenberg, Adam E. Paternalistic lies ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2018
Ordanini, Andrea; Nunes, Joseph C.; Nanni, Anastasia The featuring phenomenon in music: how combining artists of different genres increases a song’s popularity MARKETING LETTERS, 2018
Alavi, Sascha; Habel, Johannes; Guenzi, Paolo; Wieseke, Jan The role of leadership in salespeople’s price negotiation behavior JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2018
Rubera, Gaia; Kirca, Ahmet H. You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2017
Troilo, Gabriele; De Luca, Luigi M.; Guenzi, Paolo Linking data-rich environments with service innovation in incumbent firms: a conceptual framework and research propositions THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2017
Colm, Laura Ingrid Maria; Ordanini, Andrea; Parasuraman, Parsu A. When service customers do not consume in isolation: a typology of customer copresence influence modes (CCIMs) JOURNAL OF SERVICE RESEARCH, 2017
Hong, Sungtak; Misra, Kanishka; Vilcassim, Naufel J. The perils of category management: The effect of product assortment on multicategory purchase incidence JOURNAL OF MARKETING, 2016
Valsesia, Francesca; Nunes, Joseph Carlo; Ordanini, Andrea What wins awards is not always what I buy: how creative control affects authenticity and thus recognition (but not liking) THE JOURNAL OF CONSUMER RESEARCH, 2016
Huh, Young Eun; Vosgerau, Joachim; Morewedge, Carey Selective sensitization: consuming a food activates a goal to consume its complements JOURNAL OF MARKETING RESEARCH, 2016
Rubera, Gaia; Tellis, Gerard Spinoffs versus Buyouts: Profitability of Alternate Routes for Commercializing Innovations STRATEGIC MANAGEMENT JOURNAL, 2014
Scopelliti, Irene; Cillo, Paola; Busacca, Bruno Giuseppe; Mazursky, David How Do Financial Constraints Affect Creativity? THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2014
Rubera, Gaia; A. Kirca Firm Innovativeness and its Performance Outcomes: A Meta-analytic Review and Theoretical Integration JOURNAL OF MARKETING, 2012
Visconti, Luca Massimiliano; J. F. Jr Sherry; Borghini, Stefania; L., Anderson Street art, sweet art? Reclaiming the "Public" in public place THE JOURNAL OF CONSUMER RESEARCH, 2010
Stefania Borghini; J.F. Sherry; A. Joy Attachment to and Detachment from Favorite Stores: An Affordance Theory Perspective Journal of Consumer Research, 47, April, 890-913