Marton Varga

I am an Assistant Professor of Marketing at Bocconi University. My research focuses on quantitative and empirical methods, with particular interests in causal inference, machine learning, pricing, platform analytics, and user-generated content. I study how digital information environments—such as online reviews, status recognition, and product recalls—shape consumer search, firm strategy, and market outcomes.

I received my PhD in Marketing (with Distinction) from INSEAD and also hold a PhD in Management from Sorbonne University. Before pursuing my doctoral studies, I worked as an economist and policy analyst, gaining experience in public policy and applied economic research. I earned MSc degrees in Economics from Nova School of Business and Economics and from Corvinus University of Budapest.

Assistant Professor
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Research interests

My main research focus is modeling online product search and purchase in the presence of user-generated content. I also study how fMRI studies enhance forecasts on new products sales, how COVID-19 affected the automobile market, and whether vehicle recalls affect used car prices.