Marton Varga
I am an Assistant Professor of Marketing with special interest in quantitative and empirical analyses. Before obtaining my PhD at INSEAD, I worked as an economist and gained experience in public policy. I obtained my Master diplomas in Budapest and Lisbon
Research interests
My main research focus is modeling online product search and purchase in the presence of user-generated content. I also study how fMRI studies enhance forecasts on new products sales, how COVID-19 affected the automobile market, and whether vehicle recalls affect used car prices.
Selected Publications
The impact of negative reviews on online search and purchase decisions
JOURNAL OF MARKETING RESEARCH, 2024The effect of education, family size, unemployment and childcare availability on birth stopping and timing
PORTUGUESE ECONOMIC JOURNAL, 2014Teaching
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