Marton Varga

I am an Assistant Professor of Marketing with special interest in quantitative and empirical analyses. Before obtaining my PhD at INSEAD, I worked as an economist and gained experience in public policy. I obtained my Master diplomas in Budapest and Lisbon

Assistant Professor
Research interests

My main research focus is modeling online product search and purchase in the presence of user-generated content. I also study how fMRI studies enhance forecasts on new products sales, how COVID-19 affected the automobile market, and whether vehicle recalls affect used car prices.

Working papers
Varga, Marton; Albuquerque, P.
Measuring the Impact of a Single Negative Customer Review on Online Search and Purchase Decisions
MSI 2019