Gaia Rubera

I am Amplifon Chair in Customer Science and Full Professor of Marketing at Bocconi University, where I am the Head of the Marketing Department. I received my PhD from Bocconi University in 2008. I was the Research Manager of the Center for Global Innovation at the University of Southern California and then Assistant Professor at Michigan State University from 2008 to 2012.
I am Associate Editor of the Journal of the Academy of Marketing Science and International Journal of Marketing Research. I sit in the editorial boards of the Journal of Product Innovation Management and of the Journal of International Marketing. I am also member of the Academic Committee of the Product Development Management Association.
I teach a variety of courses in the Graduate School, MBA, and PhD School. My courses are related to Social Media Marketing, Computer Vision, and Marketing Analytics. I also teach Introduction to Python.



Full Professor
Amplifon Chair in Customer Science

I have been recently appointed as Associate Editor of the International Journal of Marketing Research

Research interests

Social media, Business Analytics, Innovation, and Political Marketing.

Working papers
Giavazzi, Francesco; Iglhaut, Felix; Lemoli, Giacomo; Rubera, Gaia
Terrorist Attacks, Cultural Incidents and the Vote for Radical Parties: Analyzing Text from Twitter
NBER (National Bureau of Economic Research)