Gaia Rubera
I am Amplifon Chair in Customer Science and Full Professor of Marketing at Bocconi University, where I am the Head of the Marketing Department. I received my PhD from Bocconi University in 2008. I was the Research Manager of the Center for Global Innovation at the University of Southern California and then Assistant Professor at Michigan State University from 2008 to 2012.
I sit in the editorial boards of the Journal of Marketing Research and Journal of International Business Studies. I have been Co-Editor of the Journal of the Academy of Marketing Science.
I teach a variety of courses in the Graduate School, MBA, and PhD School. My courses are related to Innovation and Artificial Intelligence in Marketing.
Forthcoming papers:
- Cillo Paola and Rubera Gaia "Grow Old with Me: The Temporal Dynamics of Founder-Market Interactions in Capturing Market Attention”, Academy of Management Journal.
2. Janani Saeed, Wiles Michael, and Rubera Gaia "Designed For Growth: Product Design Capability And Its Sales Growth Impact", Journal of the Academy of Marketing Science
Social media, Artificial Intelligence, Innovation.