I am Amplifon Chair in Customer Science and Full Professor of Marketing at Bocconi University, where I am the Head of the Marketing Department. I received my PhD from Bocconi University in 2008. I was the Research Manager of the Center for Global Innovation at the University of Southern California and then Assistant Professor at Michigan State University from 2008 to 2012.
I am Co-Editor of the Journal of the Academy of Marketing Science. I sit in the editorial boards of the Journal of Marketing Research and Journal of International Business Studies.
I teach a variety of courses in the Graduate School, MBA, and PhD School. My courses are related to Innovation and Artificial Intelligence in Marketing.