I got my PhD at Bocconi University and my International Teachers Programme at London Business School. I have been Visiting Professor at Universidad Autònoma de Barcelona and Ecole Superiore du Commerce de Paris (ESCP-EAP) and Visiting Scholar at Cardiff Business School and Georgia Institute of Technology.
I was Vice President of the European Marketing Academy from 2006 to 2012. Today I am a Fellow of the same association. I am Associate Dean of SDA Bocconi School of Management for the Online Learning Division.
Strategic market creation, Big data marketing, Marketing knowledge management, Market innovation, Marketing in creative industries