Jessica Jumee Kim

Jessica Jumee Kim

I joined Bocconi University in 2022. I earned a Ph.D. in marketing from the University of California, San Diego. Prior degrees include a MCM in communication management and a BA in communication both from the University of Southern California.

I also have six years of marketing research agency experience consulting for clients including Toyota, Honda, Cox Automotive, the NBA, Pizza Hut, and many others.

My research interests are in marketing and policy, digital marketing, and e-commerce. My research has been funded by the National Collaborative on Gun Violence Research.

Assistant Professor
Research interests

Marketing and Policy, Digital Marketing, E-Commerce, Public Health

Working papers
The Impact of Loosening Firearm Usage Restrictions on Firearm Sales and Public Health

Principles of Marketing, Marketing Analytics, Principles of E-Marketing and E-Commerce