ResearchBocconi Knowledge Beyond Tokenism: Why Disability Inclusion in Advertising Is Becoming a Business Advantage The Hidden Geometry of Retail The Chain Reaction That Reshaped Goodreads When Sellers Push Digital New Talent at Bocconi Research AreasWe are committed to developing original research in marketing Monetizing platforms: an empirical analysis of supply and demand responses to entry costs in two-sided marketsZhu, Kai; Walker, DylanMANAGEMENT SCIENCEPublished online on 12 June 2026 PublicationsDiscover our faculty most recent and relevant publications The race for data: utilizing informative or persuasive cues to gain opt-in?S.Valentini, C. D'Assergio, P. Manchanda, E. MontagutiJournal of Marketing, 2025 Marketing PhD CurriculumThe department closely collaborates with the marketing-focused curriculum within the PhD in Business Administration and Management People Prizes and AwardsOur faculty research has gained international recognition Annual Post-Graduate Scholarship
