ResearchBocconi KnowledgeBocconi Knowledge: Top Reads of 2023Even a Single Negative Review Can Sink a Good ProductBocconi University Celebrates Research Successes with AlumniMarketing Research on the Psychology of Artificial Intelligence Wins AcclaimPRIN PNRR: 14 Bocconi Scholars Funded Research AreasWe are committed to developing original research in marketing The effects of content ephemerality on information processingBarnea, U., Meyer, R. J., & Nave, G. (2022)Journal of Marketing Research PublicationsDiscover our faculty most recent and relevant publications Designing Entry Strategies for Subscription Platforms.Qiaoni, S. & Gal-Or, E. 2022Management Science, Articles in Advance, pp. 1–17. Marketing PhD CurriculumThe department offers a marketing-focused curriculum within the PhD in Business Administration and Management People Prizes and AwardsOur faculty research has gained international recognition Annual Post-Graduate Scholarship