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Research

Bocconi Knowledge
Beyond Tokenism: Why Disability Inclusion in Advertising Is Becoming a Business Advantage
Second out of 8 or Fourth out of 16? Why Ranked List Size Matters
The 2025 Research Excellence Awards
When Acceptance Kicks In, We Start Liking What We Get
Two New Department Heads
Research Areas

Research Areas

We are committed to developing original research in marketing

Monetizing platforms: an empirical analysis of supply and demand responses to entry costs in two-sided markets

Zhu, Kai; Walker, Dylan
MANAGEMENT SCIENCE
Published online on 12 June 2026

Publications

Publications

Discover our faculty most recent and relevant publications

photo of Professor Sara Valentini

The race for data: utilizing informative or persuasive cues to gain opt-in?

S.Valentini, C. D'Assergio, P. Manchanda, E. Montaguti
Journal of Marketing, 2025

Marketing PhD Curriculum

Marketing PhD Curriculum

The department closely collaborates with the marketing-focused curriculum within the PhD in Business Administration and Management

People

Prizes and Awards

Prizes and Awards

Our faculty research has gained international recognition

Recruiting

Annual Post-Graduate Scholarship

Department of Marketing

Department Head: Sandro Castaldo

Via Roentgen, 1 (4th floor) 20136, Milano
Department's Office: room  4-C3-05
Students should contact the Department's Office through the B in Touch platform available in the yoU@B student diary.

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