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Research

Bocconi Knowledge
Influencers, Politics and Brands: The Hidden Power Behind Digital Marketing
Navigating the Opt-in Maze: Balancing Transparency and Persuasion in Data Consent
Innovation in Supermarkets: The Digital Signage Revolution
Bocconi Knowledge: Top Reads of 2023
Even a Single Negative Review Can Sink a Good Product
Research Areas

Research Areas

We are committed to developing original research in marketing

foto Uri Barnea

The prediction order effect: people are more likely to choose improbable outcomes in later predictions

Silverman, J.; Barnea, U. (2024)
Management Science

Publications

Publications

Discover our faculty most recent and relevant publications

photo Kurt Munz 2

Gender-ambiguous voices and social disfluency

Mohsenin, Shahryar, Munz, Kurt P.
PSYCHOLOGICAL SCIENCE

Marketing PhD Curriculum

Marketing PhD Curriculum

The department closely collaborates with the marketing-focused curriculum within the PhD in Business Administration and Management

People

Prizes and Awards

Prizes and Awards

Our faculty research has gained international recognition

Recruiting

Annual Post-Graduate Scholarship

Department of Marketing

Department Head: Gaia Rubera

Via Roentgen, 1 (4th floor) 20136, Milano

Department's Office: room  4-C3-05

Students should contact the Department's Office through the B in Touch platform available in the yoU@B student diary.

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