ResearchBocconi KnowledgeInnovation in Supermarkets: The Digital Signage RevolutionBocconi Knowledge: Top Reads of 2023Even a Single Negative Review Can Sink a Good ProductBocconi University Celebrates Research Successes with Alumni.Marketing Research on the Psychology of Artificial Intelligence Wins Acclaim Research AreasWe are committed to developing original research in marketing The effects of content ephemerality on information processingBarnea, U., Meyer, R. J., & Nave, G. (2022)Journal of Marketing Research PublicationsDiscover our faculty most recent and relevant publications Designing Entry Strategies for Subscription Platforms.Qiaoni, S. & Gal-Or, E. 2022Management Science, Articles in Advance, pp. 1–17. Marketing PhD CurriculumThe department offers a marketing-focused curriculum within the PhD in Business Administration and Management People Prizes and AwardsOur faculty research has gained international recognition Annual Post-Graduate Scholarship