ResearchBocconi KnowledgeBocconi University Celebrates Research Successes with AlumniMarketing Research on the Psychology of Artificial Intelligence Wins AcclaimPRIN PNRR: 14 Bocconi Scholars FundedNew Knowledge Coming to BocconiBocconi Committed to Research Projects of National Interest Research AreasWe are committed to developing original research in marketing The effects of content ephemerality on information processingBarnea, U., Meyer, R. J., & Nave, G. (2022)Journal of Marketing Research PublicationsDiscover our faculty most recent and relevant publications Designing Entry Strategies for Subscription Platforms.Qiaoni, S. & Gal-Or, E. 2022Management Science, Articles in Advance, pp. 1–17. Marketing PhD CurriculumThe department offers a marketing-focused curriculum within the PhD in Business Administration and Management People Prizes and AwardsOur faculty research has gained international recognition Annual Post-Graduate Scholarship
