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Research

Bocconi Knowledge
The Hidden Geometry of Retail
The Chain Reaction That Reshaped Goodreads
When Sellers Push Digital
New Talent at Bocconi
Why 90% Preferring One Option Doesn’t Mean It’s Much Better
Research Areas

Research Areas

We are committed to developing original research in marketing

photo of Professor Sara Valentini

The race for data: utilizing informative or persuasive cues to gain opt-in?

S.Valentini, C. D'Assergio, P. Manchanda, E. Montaguti
Journal of Marketing, 2025

Publications

Publications

Discover our faculty most recent and relevant publications

photo Kurt Munz 2

Gender-ambiguous voices and social disfluency

Mohsenin, Shahryar, Munz, Kurt P.
PSYCHOLOGICAL SCIENCE

Marketing PhD Curriculum

Marketing PhD Curriculum

The department closely collaborates with the marketing-focused curriculum within the PhD in Business Administration and Management

People

Prizes and Awards

Prizes and Awards

Our faculty research has gained international recognition

Recruiting

Annual Post-Graduate Scholarship

Department of Marketing

Department Head: Gaia Rubera

Via Roentgen, 1 (4th floor) 20136, Milano

Department's Office: room  4-C3-05

Students should contact the Department's Office through the B in Touch platform available in the yoU@B student diary.

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