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Research

Bocconi Knowledge
Ephemeral but Effective: We Engage More with Content We Can View Only Once
Revealing Advertising Expenditures Can Be an Advantage
Gaia Rubera Joins Major Journals
New Bocconi PhD Graduates Eye Academic Careers
17 New Faculty Members Will Help Bocconi Blend Knowledge
Research Areas

Research Areas

We are committed to developing original research in marketing

foto Uri Barnea

The effects of content ephemerality on information processing

Barnea, U., Meyer, R. J., & Nave, G. (2022)
Journal of Marketing Research

Publications

Publications

Discover our faculty most recent and relevant publications

Designing Entry Strategies for Subscription Platforms.

Qiaoni, S. & Gal-Or, E. 2022
Management Science, Articles in Advance, pp. 1–17.

Marketing PhD Curriculum

Marketing PhD Curriculum

The department offers a marketing-focused curriculum within the PhD in Business Administration and Management

People

Prizes and Awards

Prizes and Awards

Our faculty research has gained international recognition

Recruiting

Annual Post-Graduate Scholarship

Department of Marketing

Department Head: Gaia Rubera

Via Roentgen, 1 (4th floor) 20136, Milano
Department's Office: room  4-C3-05
Students should contact the Department's Office through the B in Touch platform available in the yoU@B student diary.

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