ResearchBocconi KnowledgeWhy 90% Preferring One Option Doesn’t Mean It’s Much BetterMaximilian Beichert Wins Marketing Award for Influencer ResearchInfluencers, Politics and Brands: The Hidden Power Behind Digital MarketingNavigating the Opt-in Maze: Balancing Transparency and Persuasion in Data ConsentInnovation in Supermarkets: The Digital Signage Revolution Research AreasWe are committed to developing original research in marketing The prediction order effect: people are more likely to choose improbable outcomes in later predictionsSilverman, J.; Barnea, U. (2024)Management Science PublicationsDiscover our faculty most recent and relevant publications Gender-ambiguous voices and social disfluencyMohsenin, Shahryar, Munz, Kurt P.PSYCHOLOGICAL SCIENCE Marketing PhD CurriculumThe department closely collaborates with the marketing-focused curriculum within the PhD in Business Administration and Management People Prizes and AwardsOur faculty research has gained international recognition Annual Post-Graduate Scholarship
