ResearchBocconi KnowledgeEphemeral but Effective: We Engage More with Content We Can View Only OnceRevealing Advertising Expenditures Can Be an AdvantageGaia Rubera Joins Major JournalsNew Bocconi PhD Graduates Eye Academic Careers17 New Faculty Members Will Help Bocconi Blend Knowledge Research AreasWe are committed to developing original research in marketing The effects of content ephemerality on information processingBarnea, U., Meyer, R. J., & Nave, G. (2022)Journal of Marketing Research PublicationsDiscover our faculty most recent and relevant publications Designing Entry Strategies for Subscription Platforms.Qiaoni, S. & Gal-Or, E. 2022Management Science, Articles in Advance, pp. 1–17. Marketing PhD CurriculumThe department offers a marketing-focused curriculum within the PhD in Business Administration and Management People Prizes and AwardsOur faculty research has gained international recognition Annual Post-Graduate Scholarship
