ResearchBocconi Knowledge17 New Faculty Members Will Help Bocconi Blend KnowledgeSIMA2022, Knowledge and Trust for a Sustainable BusinessThe Changing Customer JourneyRepeating the success of Netflix in the offline world72 Research Excellence Awards to Bocconi Scholars Research AreasWe are committed to developing original research in marketing Attachment to and Detachment from Favorite Stores: An Affordance Theory PerspectiveBorghini, S.; Sherry, J.F. & Joy, A. 2021Journal of Consumer Research,47(6), 890-913. PublicationsDiscover our faculty most recent and relevant publications Designing Entry Strategies for Subscription Platforms.Qiaoni, S. & Gal-Or, E. 2022Management Science, Articles in Advance, pp. 1–17. Marketing PhD CurriculumThe department offers a marketing-focused curriculum within the PhD in Business Administration and Management People Prizes and AwardsOur faculty research has gained international recognition Annual Post-Graduate Scholarship
