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Department of
Marketing

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Here you can learn about our vibrant community, the research we do, and the events we are involved in.

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Research

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Research Areas

Research Areas

We are committed to developing original research in marketing

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The race for data: utilizing informative or persuasive cues to gain opt-in?

S.Valentini, C. D'Assergio, P. Manchanda, E. Montaguti
Journal of Marketing, 2025

Publications

Publications

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Latest news from the Department

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Maximilian Beichert Wins Marketing Award for Influencer Research

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Marketing Research on the Psychology of Artificial Intelligence Wins Acclaim

2021 Winner of Wikimedia Foundation Research Award of the Year

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