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Department of
Marketing

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Research

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Research Areas

We are committed to developing original research in marketing

Monetizing platforms: an empirical analysis of supply and demand responses to entry costs in two-sided markets

Zhu, Kai; Walker, Dylan
MANAGEMENT SCIENCE
Published online on 12 June 2026

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Chiara Longoni photo

Chiara Longoni and co-authors win the 2026 American Marketing Association Artificial Intelligence Special Interest Group Best Paper Award

Gaia Rubera joins the Editorial Review Board of the Journal of Marketing

MB

Maximilian Beichert Wins Marketing Award for Influencer Research

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