background image

Department of
Marketing

Welcome to our website.

Here you can learn about our vibrant community, the research we do, and the events we are involved in.

Marketing icon

Research

Go to research
Research Areas

Research Areas

We are committed to developing original research in marketing

photo of Professor Sara Valentini

The race for data: utilizing informative or persuasive cues to gain opt-in?

S.Valentini, C. D'Assergio, P. Manchanda, E. Montaguti
Journal of Marketing, 2025

Publications

Publications

Discover our faculty most recent and relevant publications

Latest news from the Department

All news
Chiara Longoni photo

Chiara Longoni and co-authors win the 2026 American Marketing Association Artificial Intelligence Special Interest Group Best Paper Award

Gaia Rubera joins the Editorial Review Board of the Journal of Marketing

MB

Maximilian Beichert Wins Marketing Award for Influencer Research

Our upcoming events

All events