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Latest news from the Department

Andrea Ordanini Wins the Hunt/Maynard Award

Professor Ordanini wrote the 2021 Journal of Marketing article that has made the most significant contribution to marketing theory
28 March 2022

Designing Entry Strategies for Subscription Platforms

Qiaoni, S. & Gal-Or, E. 2022
Management Science, Articles in Advance, pp. 1–17.
22 March 2022

Gaia Rubera Associate Editor at Two International Journals

Gaia Rubera named associate editor at the International Journal of Research in Marketing and the Journal of Product Innovation Management.
08 March 2022

Marton Varga wins 2021 Robert D. Buzzell MSI Best Paper Award

Marton Varga, Assistant Professor at Department of Marketing, has been awarded for his research on how a negative consumer review impacts online search and purchase decisions.
10 February 2022
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Department of Marketing

Department Head: Gaia Rubera

Via Roentgen, 1 (4th floor) 20136, Milano
Department's Office: room  4-C3-05
Students should contact the Department's Office through the B in Touch platform available in the yoU@B student diary.

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