Bruno Giuseppe Busacca

Bruno Busacca

I am born in Milano, I graduated cum laude in Business Administration, major in Marketing, I am a Full Professor at the Department of Marketing at Bocconi University. I was Dean of SDA Bocconi School of Management from 2012 to 2016. Previously I served the School of Management as Director of the Masters Division (2009-2012), Director of Executive Education Custom Programs – Corporate Division (2004-2008) and Director of the Marketing Department (1998-2003). Currently, I am Dean of Development and Alumni Engagement and member of the Rectoral Committee and  of the Academic Council of Bocconi University. I am also academic advisor on issues related to brand valuation, consumer protection and valuation of damages resulting from acts of unfair competition.

Full Professor
Research interests

Consumer behavior, customer value management, strategic brand management.