I am born in Milano, I graduated cum laude in Business Administration, major in Marketing, I am a Full Professor at the Department of Marketing at Bocconi University. I was Dean of SDA Bocconi School of Management from 2012 to 2016. Previously I served the School of Management as Director of the Masters Division (2009-2012), Director of Executive Education Custom Programs – Corporate Division (2004-2008) and Director of the Marketing Department (1998-2003). Currently, I am Dean of Development and Alumni Engagement and member of the Rectoral Committee and  of the Academic Council of Bocconi University. I am also academic advisor on issues related to brand valuation, consumer protection and valuation of damages resulting from acts of unfair competition.