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Department of
Marketing

Welcome to our website.

Here you can learn about our vibrant community, the research we do, and the events we are involved in.

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Research Areas

Research Areas

We are committed to developing original research in marketing

foto Uri Barnea

The prediction order effect: people are more likely to choose improbable outcomes in later predictions

Silverman, J.; Barnea, U. (2024)
Management Science

Publications

Publications

Discover our faculty most recent and relevant publications

Chiara Longoni photo

Marketing Research on the Psychology of Artificial Intelligence Wins Acclaim

2021 Winner of Wikimedia Foundation Research Award of the Year

Gaia Rubera Co-Editor at JAMS

10/12/2024

Seminar Room 2-E4-SR03, second floor, Roentgen 1

Platform Design: Information Access Mode and Review Display Effects

Seminars

11/12/2024

Seminar Room 4-E4-SR03, fourth floor, Roentgen 1

Generating “Accurate” Online Reviews: Augmenting a Transformer-Based Approach with Structured Predictions

Seminars - Department Seminar Series

17/12/2024

Seminar Room 4-E4-SR03, fourth floor, Roentgen 1

Demand Estimation with Text and Image Data

Seminars