Maximilian Beichert has been awarded the 2024 AMA/Marketing Science Institute/H. Paul Root Award, alongside co-authors Andreas Bayerl (Erasmus University), Jacob Goldenberg (Reichman University), and Andreas Lanz (University of Basel). 

Their award-winning article, “Revenue Generation Through Influencer Marketing”, was published in the AMA’s Journal of Marketing.

Professor Beichert and his co-authors will be formally recognized at the 2025 AMA Summer Academic Conference, scheduled for August 22–24 in Chicago.

Read more here.