Kurt Paul Munz
I take an experimental approach to research in consumer behavior, focusing on consumer judgment and decision making. I have degrees in psychology, communication, and marketing, including a PhD in marketing from the Stern School of Business at New York University. My research has appeared in top journals in marketing (Journal of Consumer Research, Marketing Science) and psychology (Psychological Science, Psychological Review) and I have presented my work at top business schools across the world.
Research interests
Consumer Judgment & Decision Making, Consumer Rationalization and Information Processing
Selected Publications