Deborah Carolina Raccagni
I am a PhD in Business Administration and Management at Bocconi University and Visiting Scholar at the University of California Los Angeles. I am lecturer at the Marketing Department of Bocconi University and Affiliate Lecturer of the SDA Bocconi, where I cover the role of Program Director for a Diploma Program in Major Event Management in Qatar. I have also lectured in international context as Adjunct Professor in Marketing at Franklin College University, Lugano Switzerland. Today I am Assistant Director of the Master of Science in Marketing Management.
My areas of interest and research are related to the topics of event management, innovation and the impact of digital technologies on value creation processes with a focus on Content Management and eCommerce-Omnichannel strategies.