I am a PhD in Business Administration and Management at Bocconi University and Visiting Scholar at the University of California Los Angeles. I am lecturer at the Marketing Department of Bocconi University and Affiliate Lecturer of the SDA Bocconi, where I cover the role of Program Director for a Diploma Program in Major Event Management in Qatar. I have also lectured in international context as Adjunct Professor in Marketing at Franklin College University, Lugano Switzerland. Today I am Assistant Director of the Master of Science in Marketing Management.