Deborah Carolina Raccagni

I am a PhD in Business Administration and Management at Bocconi University and Visiting Scholar at the University of California Los Angeles. I am lecturer at the Marketing Department of Bocconi University and Affiliate Lecturer of the SDA Bocconi, where I cover the role of Program Director for a Diploma Program in Major Event Management in Qatar. I have also lectured in international context as Adjunct Professor in Marketing at Franklin College University, Lugano Switzerland. Today I am Assistant Director of the Master of Science in Marketing Management. 

Lecturer
Research interests

My areas of interest and research are related to the topics of event management, innovation and the impact of digital technologies on value creation processes with a focus on Content Management and eCommerce-Omnichannel strategies.

 

Selected Publications
Deborah Raccagni; S. Masserini; C. Piancatelli

Il ruolo strategico dei social media nel mutato contesto degli eventi

Harvard Business Review Italia, 2021
Deborah Raccagni; M. Massi; C. Piancatelli

Marketing Experiential Events Through New Media: The Ferragnez Wedding Case

Handbook of Research on New Media Applications in Public Relations and Advertising ), IGI Global, chap8, pp.133-148, 2020
Deborah Raccagni

Il valore del content marketing online

Marketing Una Disciplina Fantastica, Egea, pp.439-458, 2018
Deborah Raccagni

Channel management

Marketing@Bocconi, Egea, chap.19, pp.521-550, 2016
Deborah Raccagni; A. Cirrincione

Identificare il mercato obiettivo: definizione e segmentazione del mercato

Marketing@Bocconi, Egea, chap.6, pp.139-182, 2016
PRANDELLI, EMANUELA; VERONA, GIANMARIO; RACCAGNI, DEBORAH CAROLINA

Diffusion of Web-based product innovation

CALIFORNIA MANAGEMENT REVIEW, 2006