Cristian Chizzoli
I graduated cum laude in Business Administration and Management - major in Marketing - from Bocconi University in 1997 and earned a PhD in Business Administration and Management from Bocconi University in 2003.
I teach graduate courses on Strategic Marketing, Marketing Management, and Consumer Behavior.
I currently serve as Program Coordinator of MIMEC, Bocconi University’s Specialized Master in Marketing and Communication.
Research interests
Strategic Marketing, Marketing Management, Consumer Behavior, Digital Marketing.
Selected Publications
Customer-based view
2024Customer-based view
2019Conoscere i concorrenti per affrontarli
Marketing@Bocconi: progettare e trasferire valore al cliente, 2016Teaching
10039
CONSUMER ANALYSIS AND MARKET SEGMENTATION
11727
MARKET STRATEGY & PLANNING
11913
MARKETING MANAGEMENT - ADVANCED
30705