Cristian Chizzoli
I graduated cum laude in Business Administration and Management - major in Marketing - from Bocconi University in 1997. I obtained a PhD in Business Administration and Management from Bocconi University in 2003.
I currently teach graduate courses on Strategic Marketing, Marketing Management and Consumer Behavior.
Research interests
Strategic Marketing, Marketing Management, Consumer Behavior, Digital Marketing.
Selected Publications
Conoscere i concorrenti per affrontarli
Marketing@Bocconi: progettare e trasferire valore al cliente, 2016Teaching
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CONSUMER ANALYSIS AND MARKET SEGMENTATION
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MARKET STRATEGY & PLANNING
11913
MARKETING MANAGEMENT - ADVANCED
30705