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Department of
Marketing

Welcome to our website.

Here you can learn about our vibrant community, the research we do, and the events we are involved in.

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Upcoming event: the "Marketing Counts: Data, Decisions, and a Better World" workshop.

Invitation-only event

Marketing Counts is an initiative by the Bocconi Department of Marketing aimed at fostering a collaborative and inclusive dialogue on the role of data and analytics in shaping the future of marketing and decision-making. The workshop emphasizes the power of diverse perspectives in driving innovation and advancing the field of marketing.

Milano 23 May, 2025, Bocconi University

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Research Areas

Research Areas

We are committed to developing original research in marketing

foto Uri Barnea

The prediction order effect: people are more likely to choose improbable outcomes in later predictions

Silverman, J.; Barnea, U. (2024)
Management Science

Publications

Publications

Discover our faculty most recent and relevant publications

Chiara Longoni photo

Marketing Research on the Psychology of Artificial Intelligence Wins Acclaim

2021 Winner of Wikimedia Foundation Research Award of the Year

Gaia Rubera Co-Editor at JAMS

23/05/2025

Room AS03, via Roentgen 1, Milan

Marketing Counts: Data, Decisions, and a Better World

Conferences - Workshop