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Department of
Marketing

Welcome to our website.

Here you can learn about our vibrant community, the research we do, and the events we are involved in.

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Research Areas

Research Areas

We are committed to developing original research in marketing

photo of Professor Sara Valentini

The race for data: utilizing informative or persuasive cues to gain opt-in?

S.Valentini, C. D'Assergio, P. Manchanda, E. Montaguti
Journal of Marketing, 2025

Publications

Publications

Discover our faculty most recent and relevant publications

Maximilian Beichert Wins Marketing Award for Influencer Research

Chiara Longoni photo

Marketing Research on the Psychology of Artificial Intelligence Wins Acclaim

2021 Winner of Wikimedia Foundation Research Award of the Year