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Department of
Marketing

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Here you can learn about our vibrant community, the research we do, and the events we are involved in.

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Research

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Research Areas

Research Areas

We are committed to developing original research in marketing

foto Uri Barnea

The prediction order effect: people are more likely to choose improbable outcomes in later predictions

Silverman, J.; Barnea, U. (2024)
Management Science

Publications

Publications

Discover our faculty most recent and relevant publications

Latest news from the Department

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Chiara Longoni photo

Marketing Research on the Psychology of Artificial Intelligence Wins Acclaim

2021 Winner of Wikimedia Foundation Research Award of the Year

Gaia Rubera Co-Editor at JAMS

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