Luca Buccoliero
I was born November 11th, 1969.
I earned my degree in Business Administration from Bocconi University cum laude, my PhD in Public Management from Parma University and I am now Tenured Lecturer at the Department of Marketing, Bocconi University.
I also serve as SDA Bocconi Faculty member, Visiting Professor and Exchange Researcher at Waseda University Tokyo and Member of Waseda “E-Government” Lab.
Research interests
My research areas include the following:
•Innovation in public services and Citizen Relationship Management;
•Digital health and Digital government;
•Information systems in local governments and hospitals;
•Digital marketing and communication;
•Healthcare, Government e Non Profit Marketing;
•Customer Service Science;
•ESG and green marketing.
Selected Publications
Social media analysis applied to childhood vaccines in Italy: insights for redefining the INHS communication strategies
2021 AMA Marketing and Public Policy Conference (MPPC), 2021The restaurant experience at the times of coronavirus: The “new normal” between delight and safety.
TOURMAN 2021 BOOK OF ABSTRACTS, 2021Twitter and politics: evidence from the US presidential elections 2016
JOURNAL OF MARKETING COMMUNICATIONS, 2020Out-of-pocket expenditure for services in a national health system: the rationale for new pricing strategies in the Italian healthcare sector
2020 AMA Marketing+Public Policy Conference: Marketing, Public Policy and Moral Courage in a Diverse, Rapidly Changing World, 2020A marketing perspective to "delight" the "patient 2.0": new and challenging expectations for the healthcare provider
BMC HEALTH SERVICES RESEARCH, 2016The role of social marketing communications in influencing "Text and Driving" behaviors: theory and evidence from an international sample
GSTF JOURNAL ON BUSINESS REVIEW, 2016Information integration in health care organizations: The case of a European health system
HEALTH CARE MANAGEMENT REVIEW, 2010Picture, Archiving and Communication System in the ItalianNHS: A Primer on Diffusion and Evaluation Analysis
JOURNAL OF DIGITAL IMAGING, 2009A methodological and operative framework for the evaluation of an e-health project.
INTERNATIONAL JOURNAL OF HEALTH PLANNING AND MANAGEMENT, 2008Teaching
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HEALTH CARE MARKETING AND COMMUNICATION
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