I am Associate Professor of Marketing at Bocconi University. I graduated in Business Administration from Bocconi University in 1994 and I received my PhD in Business Administration and Management from Bocconi University in 1999. I was Visiting Student at Uppsala University in 1997-1998. I was also Visiting Scholar at the Wharton School, University of Pennsylvania, Philadelphia, in 2003-2004, and Visiting Scholar at the Scheller College of Business, Georgia Institute of Technology, Atlanta, in 2011-2012. 
I am now Director of the MSc in Marketing Management at Bocconi University.