Gaia Rubera
I am Amplifon Chair in Customer Science and Full Professor of Marketing at Bocconi University.
I received my PhD from Bocconi University in 2008. I was the Research Manager of the Center for Global Innovation at the University of Southern California and then Assistant Professor at Michigan State University from 2008 to 2012.
I sit in the editorial boards of the Journal of Marketing, Journal of Marketing Research, and Journal of International Business Studies. I am Associate Editor of the Journal of Product Innovation Management. I have been Co-Editor of the Journal of the Academy of Marketing Science.
I teach a variety of courses in the Graduate School, PhD School, and SDA. My courses are related to Innovation and Artificial Intelligence in Marketing.
Social media, Artificial Intelligence, Innovation.