Sungkyun Moon

I earned the undergraduate and master’s degrees from Sungkyunkwan University in Korea and the PhD degree from Singapore Management University.

Assistant Professor
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Research interests

My research interests are in the area of marketing strategy. Specifically, I am interested in how disclosure of marketing information, marketing actions (e.g., advertising and innovation), and marketing upper echelons (i.e., marketing executives) influence financial market performances of a firm.

Selected Publications