Sungkyun Moon
I earned the undergraduate and master’s degrees from Sungkyunkwan University in Korea and the PhD degree from Singapore Management University.
Research interests
My research interests are in the area of marketing strategy. Specifically, I am interested in how disclosure of marketing information, marketing actions (e.g., advertising and innovation), and marketing upper echelons (i.e., marketing executives) influence financial market performances of a firm.
Selected Publications
Teaching