Anna Uslenghi
I was born in the summer of 1966, on July 26, and I have happily spent more than half of my life at Bocconi University. Here, in fact, I graduated in business administration and started teaching various subjects in the field of marketing.
I obtained my PhD in business administration at the University of Pavia.
My role at the University is basically to teach and I am honored because I love doing it, it is what I am most passionate about. I am lucky enough to teach courses on ever-changing topics, such as advertising and global marketing, on which I can have a lively exchange of views with my students during the lectures. And that’s great.
Selected Publications
The Positioning of Italia Independent Brand in the Italian Eyewear Market
The Case CentreWhite space. Idee non convenzionali sulla comunicazione
Egea, MilanoWhite Space. Comunicazione non convenzionale
Egea, MilanoMarketing non convenzionale
Marketing e fiducia (editor S. Castaldo), Il Mulino, MilanoLa gestione strategica del mercato
Etas, MilanoComunicare le competenze. Contesti, obiettivi e contenuti della pubblicità business-to-business
Egea, MilanoBusiness Market Management. Capire, creare, fornire valore
Etas, MilanoTeaching
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