Anna Uslenghi

I was born in the summer of 1966, on July 26, and I have happily spent more than half of my life at Bocconi University. Here, in fact, I graduated in business administration and started teaching various subjects in the field of marketing.

I obtained my PhD in business administration at the University of Pavia.

My role at the University is basically to teach and I am honored because I love doing it, it is what I am most passionate about. I am lucky enough to teach courses on ever-changing topics, such as advertising and global marketing, on which I can have a lively exchange of views with my students during the lectures. And that’s great.

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Selected Publications
Uslenghi, Anna; L. Colm; C. Solerio

The Positioning of Italia Independent Brand in the Italian Eyewear Market

The Case Centre
Uslenghi, Anna; Brioschi, Arianna

White space. Idee non convenzionali sulla comunicazione

Egea, Milano
Uslenghi, Anna; Brioschi, Arianna

White Space. Comunicazione non convenzionale

Egea, Milano
Uslenghi, Anna; A. Brioschi

Marketing non convenzionale

Marketing e fiducia (editor S. Castaldo), Il Mulino, Milano
Anna Uslenghi; D.a. Aaker

La gestione strategica del mercato

Etas, Milano
Uslenghi, Anna

Comunicare le competenze. Contesti, obiettivi e contenuti della pubblicità business-to-business

Egea, Milano
Uslenghi, Anna; F. Ancarani; J.c. Anderson; J.a. Narus

Business Market Management. Capire, creare, fornire valore

Etas, Milano