Anna Uslenghi

I was born in the summer of 1966, on July 26, and I have happily spent more than half of my life at Bocconi University. Here, in fact, I graduated in business administration and started teaching various subjects in the field of marketing.

I obtained my PhD in business administration at the University of Pavia.

My role at the University is basically to teach and I am honored because I love doing it, it is what I am most passionate about. I am lucky enough to teach courses on ever-changing topics, such as advertising and global marketing, on which I can have a lively exchange of views with my students during the lectures. And that’s great.

Selected Publications
Anna Uslenghi; L. Colm; C. Solerio

The Positioning of Italia Independent Brand in the Italian Eyewear Market

The Case Centre, 2016
Anna Uslenghi; A. Brioschi

White space. Idee non convenzionali sulla comunicazione

Egea, Milano, 2015
Anna Uslenghi; A. Brioschi

White Space. Comunicazione non convenzionale

Egea, Milano, 2009
Anna Uslenghi; A. Brioschi

Marketing non convenzionale

Marketing e fiducia (editor S. Castaldo), Il Mulino, Milano, 2009
Anna Uslenghi; D.A. Aaker

La gestione strategica del mercato

Etas, Milano, 2006
Anna Uslenghi

Comunicare le competenze. Contesti, obiettivi e contenuti della pubblicità business-to-business

Egea, Milano, 2005
Anna Uslenghi; F. Ancarani; J.C. Anderson; J.A. Narus

Business Market Management. Capire, creare, fornire valore

Etas, Milano, 2005