Generoso Branca Lecturergeneroso.branca@unibocconi.itTeaching10184TRADE MARKETING & CHANNEL MANAGEMENT 12598SUSTAINABLE COMMUNICATION AND RETAILING 21036SUSTAINABLE COMMUNICATION AND RETAILING 30228MARKETING RESEARCH 30259NEW PRODUCTS AND PRODUCT MANAGEMENT 20175UNDERSTANDING CONSUMER (CONSUMER BEHAVIOUR AND CCT) - MODULE 1 MenuTeaching
