Randy Yang Gao

photo of professor Gao

I study consumer judgment and decision-making, with particular interests in consumer valuation, behavioral pricing, decision under risk and uncertainty, and research methods (e.g., the tools we use to elicit preferences and beliefs). I hold a master’s degree in psychology from the University of Chicago and a Ph.D. in marketing from New York University. Before joining Bocconi, I worked as a postdoctoral researcher at Yale School of Management.

Assistant Professor