I am Senior Professor at Bocconi University, Milan. I taught at the Universities of Venice and Turin, and I was visiting professor at Oxford University (Said Business School) and Visiting Researcher at the University of Toronto. Currently, I teach Market Strategy and Strategic Marketing at Bocconi Graduate School. I am the Scientific Director of the Master of Marketing and Communication – MiMeC.

I am a member of the scientific committees of various academic journals and provide managerial consulting on strategy and marketing;  I am also a member of the board of directors of some listed companies.