Arianna Brioschi
Graduated from Bocconi University, PhD in Business Administration and Management, after a short experience teaching at Polytechnical University in Milan I joined the Marketing Department at Bocconi University where I have been teaching graduate and undergraduate courses since 2002.
Research interests
Semiotics applied to marketing, Communication and Advertising
Working papers
Semiotica per il Marketing: un matrimonio inconsueto” (Semiotics and Marketing: an unconventional marriage)
Selected Publications
La Comunicazione di Marketing
Valdani E. (ed.) “Marketing Management” 2nd edition, EgeaProduct Management
Valdani E. (ed.) “Marketing Management” 2nd edition, EgeaIs luxury selling Dreams? The Role of Advertisement in Shaping Luxury Brands’ Meaning
J.E. Schroeder, M. Salzer-Mörling (eds.) “Brand Culture”, RoutledgeWhite Space. Idee non convenzionali sulla comunicazione
EgeaTeaching