Spillover Effects In Seeded Word-Of-Mouth Marketing Campaigns | Department of Marketing

Spillover Effects In Seeded Word-Of-Mouth Marketing Campaigns

Seminars - Department Seminar Series

12:45pm - 2:00pm

Via Roentgen, 1 - 4th floor - Room 4-E4-SR01

Andrew Stephen, Saïd Business School, University of Oxford