The Marketing-Finance Interface: A New Integrative Review Of Metrics, Methods, And Findings And An Agenda For Future Research

Seminars - Department Seminar Series
18:00 - 19:00
Webinar (Blackboard collaborate)

 

 

The webinar is co-sponsored with the University of Texas at San Antonio.

For information contact stefania.gandolfi@unibocconi.it

SHUBA SRINIVASAN, Boston University and ALEX EDELING University of Cologne