Making Each Unit Count: The Effect of Discretized Scales on Magnitude Perceptions | Department of Marketing

Making Each Unit Count: The Effect of Discretized Scales on Magnitude Perceptions

Seminars - Department Seminar Series

12:45 - 14:00

Via Roentgen,1 - 4th floor - Room 4-E4-SR03

Bram Van Den Bergh, Rotterdam School of Management, Erasmus University