Literature on economics, psychology, and consumer behavior has extensively investigated the key types and aspects of restrictions. However, prior research is limited in terms of the empirical evidence on how the timeframe (i.e., temporary or permanent) of the restrictions might influence the way consumers process information. In a series of studies, we demonstrate that those who have temporary (vs. permanent) restrictions process information by having a contracted mind-set. We show that the perception of loss of control explains why those who have temporary restrictions might have a contracted mind-set. Marketing implications are further discussed.