Do Recalls of One Brand Hurt or Help Rival Brands: Halo Effects in Social Media | Department of Marketing

Do Recalls of One Brand Hurt or Help Rival Brands: Halo Effects in Social Media

Job Market

23 October 2012

1:00pm - 2:00pm

via Roentgen, 1 - 4th floor - room E4 SR01

Abhishek BORAH, University of Southern California