Do Recalls of One Brand Hurt or Help Rival Brands: Halo Effects in Social Media | Department of Marketing

Do Recalls of One Brand Hurt or Help Rival Brands: Halo Effects in Social Media

Job Market

23 October 2012

13:00 - 14:00

via Roentgen, 1 - 4th floor - room E4 SR01

Abhishek BORAH, University of Southern California