Abstract

As artificial intelligence (AI) becomes more widely available, understanding how, when, and why consumers will use such technologies becomes increasingly important. In this talk, I will discuss two projects examining interest in AI usage and its consequences. In a first project, I will discuss the relationship between AI literacy and AI receptivity. Increasing people’s literacy of AI has been offered as a means of increasing adoption. This perspective is supported by four surveys documenting that most people expect greater AI knowledge to predict greater AI receptivity. In contrast to these predictions, both country-level and individual-level data show the opposite pattern: consumers with less AI knowledge are more receptive to AI-based products and services. In a second project, I will discuss the implications of AI adoption on moral judgments in the context of plagiarism. While the rise in plagiarism since the introduction of ChatGPT has been largely attributed to increased ease of access to readily available content, a series of studies demonstrate that, beyond differences in accessibility, people perceive passing off content created by AI (vs. humans) as one’s own as less unethical due to differences in perceived ownership of the content.

Please contact dip.mkt@unibocconi.it if you wish to attend.