Can an Advertising Message Impact the Content of Mass Media? An Examination of the Dove Campaign for Real Beauty | Department of Marketing

Can an Advertising Message Impact the Content of Mass Media? An Examination of the Dove Campaign for Real Beauty

Job Market

02 November 2016

12:45pm - 2:00pm

Via Roentgen, 1 - 4th floor - Room 4-E4-SR03

Jun-Bum Kwon, University of Toronto (Rotman School of Management)