I am an Assistant Professor at Bocconi University. I am interested in the topic of user-generated content (UGC), and specifically, in how the content of UGC is formed, its impact on consumer behavior and sales, and finally how UGC can be used as a marketing research tool. Before joining Bocconi, I was a visiting postdoctoral fellow in Marketing at Columbia University's Graduate School of Business. I hold a PhD in Marketing from the University of Basel.