I earned my PhD in Decision Sciences and Statistics from ESSEC Business School (2016), and I hold a master’s degree in research (ESSEC) and economics (University of Cagliari). I have taught courses on Quantitative Modeling, Analytics and Marketing Strategy at B.Sc., M.Sc., MBA, and Executive level. My work has appeared in Journal of Marketing (JM), Journal of Marketing Research (JMR), International Journal of Research in Marketing (IJRM), Journal of Interactive Marketing, International Journal of Production Economics among others. In my research I actively collaborate with companies including YouGov Group and Metro AG group. I have been a visiting scholar at VIVES research center in KU Leuven, Aalto University School of Business, WU Vienna, Fuqua School of Business, Ozyegin University and ESSEC Singapore.
Renewed membership in the editorial board of International Journal of Research in Marketing.
Marketing Strategy, Marketing-Finance Interface, Social Media Marketing, Digital Strategy, Strategic Management, Corporate Misconduct